Subject Index
 

Advertisers faced some serious challenges during the first half of the 109th Congress, including legislative activity relating to marketing food to children, direct-to-consumer prescription drug adver ...

Discusses regulatory issues and dangers facing US advertisers: possible limits to the advertising tax deduction, obesity and marketing food to children, alcohol advertising. One bonus: the passage of ...

This is review of the political issues facing the advertising industry. The author believes that advertising is under attack and will continue as economic pressures intensify at federal and state lev ...

In this article Daniel L Jaffe of the Association of National Advertisers outlines the tax threats that may affect the US advertising industry in the future. He explains that several states are consi ...

In this regular review, the author summarises the many advertising and marketing issues being discussed at US Government level. He feels that the industry is currently suffering from very wide critici ...

This paper focuses on the subject of Integrated Marketing Communications. As marketers are observed moving away from traditional 'admass' strategies, towards those that are more personalised, customer ...

This ANA executive discusses legislative issues prevalent in the USA in March 2000 - principally tax deductibility of advertising funds, and on-line privacy for Internet users.

Despite repeated requests for help from Carson and Cook Marketing and others in Florida, the tax department continued an aggressive pattern of tax audits. It did not, however, issue new regulations fo ...

Looks at legislation and its impact on claims made by advertisers about the nutritional value of the product. Goes on to recap attempts to introduce tax on advertising in selected states on the US - w ...

The author examines the impact of an across-the-board tax on advertising. Empirical data relating to all advertising in South Africa were examined before and after the tax was imposed. The elasticity ...

The taxation of advertising is growing slowly but surely around the world. It is largely motivated by revenue rather than punitive reasons although the two can team together. Industry is learning to r ...

The authors expand and integrate prior price-perceived value models within the context of price comparison advertising. The conceptual model they presents explicates the effects of advertised selling ...