Subject Index
 

Behavioural advertising (the tracking of consumers' activities online so as to deliver targeted advertising) is being threatened by privacy issues, especially on social networking sites. In the US and ...

Marketers need detailed information from consumers (increasingly available through technology) if they are to achieve more efficient communications. But this whole development is threatened by a 'tick ...

Advertisers faced some serious challenges during the first half of the 109th Congress, including legislative activity relating to marketing food to children, direct-to-consumer prescription drug adver ...

Interview with Deborah Platt Majoras, Chairman of the Federal Trade Commission (FTC). Her views were sought on ten questions relating to advertising regulation: 1) the impact of advertising on the eco ...

Reviews and discusses recent and current progress of privacy legislation in the United States in the face of increasing risks of identity fraud. The ANA takes this matter very seriously. It is critica ...

Discusses the growth of RFID (Radio Frequency Identification) technology: what it is, how it can be used by marketers and retailers, the ethical and privacy considerations surrounding its use, and how ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

As the internet moves into a new era, knowledge of the legal guidelines that regulate online advertising - especially to children - is essential. Liisa Thomas and Melissa Dillenbeck outline the legal ...

This paper outlines the concerns relating to the issue of privacy, especially with the growth of the on-line community. The author warns that if legislation is too restrictive the internet will not f ...

This article discusses topical regulatory issues in the light of the September 11th events - specifically privacy and media content.

In this regular update on legislative and ethical issues affecting advertising in the USA, the ANA representative discusses privacy, prescription drug advertising, media content and the Lorillard ruli ...

This article describes the Privacy Leadership Initiative (PLI), which has been created by the major US advertising trade associations and advertisers to develop a climate of trust between business and ...

This article provides the view from the Washington office of the ANA on topical legal and ethical issues, as of March 2001, especially concerning Internet privacy.

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic bou ...

Towards the end of 2000, the main legal and ethical issues exercising the ANA in the USA were privacy, media violence, direct-to-consumer advertising of prescription drugs, food and tobacco advertisin ...

Privacy issues, on-line and off-line, continue to dominate the ANA Washington agenda in September 2000.

In June 2000, some of the US major companies and trade organisations launched The Privacy Leadership Initiative to better understand consumer needs regarding privacy, and to develop and promote real, ...

In July 2000 the key regulatory issue in the US facing ANA members was 'privacy', especially in regard to on-line access and security - the author discusses the situation.

This ANA executive discusses legislative issues prevalent in the USA in March 2000 - principally tax deductibility of advertising funds, and on-line privacy for Internet users.

The author discusses privacy issues prevalent in the USA in late 1999. He argues that self-regulation is absolutely vital if online commerce is to grow.

The author outlines privacy laws in the USA, and puts forward an argument for self-regulation, especially in the area of online profiling of consumers responding to Internet web sites.

Covers the activity of the ANA to prevent attacks on the media resulting in restrictions on advertisers. Areas covered: protection under the First Amendment, alcoholic drinks advertising, privacy, med ...

A recent survey presented to the Federal Trade Commission shows that many companies are responding to the ANA's urging to post privacy policies on their Internet sites, but the ANA urges that more is ...

Robin Webster, from the ANA, reports on the FAST (Future of Advertising Stakeholders) Forward Summit held in August 1998 - when all sections of the interactive marketing industry came together to disc ...

In this regular look at topical ethical and legal issues in the USA, the ANA reports on privacy and the Internet as at August 1998.

In this regular update of legal and ethical issues current in the USA, the author discusses the privacy and tobacco debates of June 1998.

The possible impact on email use in research of new USA legislation (CAN-SPAM 2003) is discussed. Concerns about the definition of ‘transactional or relationship messages’ (an element in some prohibit ...

A review of current USA state and federal legislation having implications for survey data collection. In recent years there has been a dramatic increase in the number of bills introduced that could af ...

This paper reports on part of an industry-funded project to investigate how consumers interact with direct marketing, against a background of the need to explore and understand consumer reaction to al ...