Subject Index
 

Many observers believe advertising increases market size (with the implication that fewer people would smoke or drink alcohol or buy cars if there were no advertising for those products), and that it ...

This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulation ...

In this article, FTC chair Deborah Platt Majoras addresses the major issues affecting the US advertising industry. These include the FTC's priorities against deceptive health claims and mortgage adver ...

As if the break-neck growth of Russian TV advertising, and the dominance of sales houses were not enough to cope with, a new law limiting commercial minutage to 15% per hour in 2008 has just been pass ...

This paper investigates the image and role of the advertising industry in US society. In spite of heavy investment in social welfare schemes, Jaffe describes the advertising industry’s ongoing image ...

Advertising in the US is increasingly threatened by 'the continual placing of blame for childhood obesity…on food marketing'. New legislative restrictions, in process or proposed, are summarised. But ...

Summarises recent rulings by the Federal Communications Commission (FCC) on indecency in broadcasting, including commercials. This year (2006), the FCC has issued several fines and has expanded its de ...

This article outlines the restrictions on advertising to children in Norway. The Norwegian Marketing Control Act (1972) does not contain any special regulations regarding children and young people but ...

An outline of the self-regulated guidelines for advertising products to children in Malaysia. The country provides an interesting case study as there is currently no legislation which governs advertis ...

"Treating Customers Fairly" is an initiative launched by the UK regulatory body, the Financial Services Authority. The author of this paper argues that the key principle of fairness lacks definition a ...

This short paper aims to increase understanding of tobacco companies’ advertising strategies. Time series data and intervention analysis methods are used to investigate whether tougher tobacco adverti ...

Direct-to-consumer (DTC) prescription drug advertising is one of the fastest-growing advertising categories in the USA and has generated a great deal of controversy among policy makers, physicians and ...

Interview with Deborah Platt Majoras, Chairman of the Federal Trade Commission (FTC). Her views were sought on ten questions relating to advertising regulation: 1) the impact of advertising on the eco ...

Describes the laws, regulations and codes of practice that govern advertising to children in Mexico.

Analyses the current state of children as consumers and the implications for responsible marketing. A survey by the National Consumer Council (NCC) finds that while most children over 10 enjoy shoppin ...

Discusses the issues raised by child obesity and food advertising in the UK. The work of the Food Advertising Unit (FAU) and the Food and Drink Federation (FDF), represented by the two authors, is des ...

Sarbanes-Oxley came into being in 2002 to restore public confidence in corporate governance after the Enron and other scandals. The article discusses its best practice requirements as they apply to ma ...

Briefly reviews legal advertising regulation in Switzerland. Covers: television and radio, cinema, tobacco, alcohol, medicine, books and magazines, toys. In general, advertising regulation, including ...

Summarises the legal restrictions in Spain governing advertising, especially as applied to children. Covers the basic constitutional and legal standards, and specific areas of protection: tobacco, alc ...

Andy Taylor, creative director at Heresy, believes that there has never been a better time for a new idea to break into the UK marketing business, but he doubts whether infotainment and advertainment ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

Lucien Camp, chairman of cchm:ping, a marketing agency specialising in financial services, argues that the enormous regulatory framework restricting financial advertising in the UK results in many sur ...

Continuing our series of legal briefings, Sharad Vadehra outlines Indian law relating to advertising to children and explains why legislation in India still has a way to go to meet European and Americ ...

In this article, continuing our series of legal briefings, Maria Luisa Cassandro and Felix Hofer outline the legislation in Italy relating to advertising to children.

Commercial Alert, a consumer group, has petitioned the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) to require real-time disclosure of product placements in television pr ...

Reviews current attempts by legislators and lobbyists, in the US and elsewhere, to restrict children’s exposure to advertising in order to protect them from undesirable influences (including tobacco, ...

Describes the new Sarbanes-Oxley (SOX) Act in the US, whose objective is to improve firms’ accountability so as to avoid Enron-type scandals. Article focuses on Section 404 (SOX 404), which addresses ...

Continuing our series of legal briefings, Michel Béjot and Barbara Doittau outline French law relating to advertising to children and explain the comprehensive system that maintains advertising standa ...

The debate over whether a ban on advertising food to children would be the answer to escalating levels of childhood obesity is a burning issue. Barbie Clarke interviews Stephanie Valentine, Education ...

Since 1990 in New Zealand, and 1997 in the USA, legislation has controversially allowed brand owners to advertise prescription drugs direct to consumers (DTC), with advertising spends of approaching N ...