Subject Index
 

Argues that, as the economy improves in the US (2004), it would be a good time to adopt sequential liability as an industry standard for paying the media. Sequential liability means that if a media bu ...

This is a review of legal issues that have affected the US advertising industry over the past year. Several cases have been taken against advertisers. The article centres on a case between Kasky and ...

Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed. He rehearses the arguments against a ban, and reviews e ...

This short paper outlines some of the legal difficulties (stemming from economic and cultural differences) facing the global marketer - with particular reference to the harmonisation directives in Eur ...

Brinsley Dreden discusses the implications of the new Communications Bill which is due to become law during 2003. He highlights the difference in objectives between consumer groups and advertisers. He ...

In this regular review of regulatory debate Daniel L Jaffe of the ANA discusses whether advertising (especially alcohol advertising) to which children are exposed should be controlled.

The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands. He predicts that marke ...

Brinsley Dresden discusses the likelihood of celebrities winning legal battles with advertisers and describes a recent case when racing driver Eddy Irvine fought the existing law and won. The case ag ...

Always a politically controversial issue, advertising to children appears to be rising up the European political agenda. Lionel Stanbrook explores the underlying issues and argues that advertising ban ...

Lewis Silkin points out the dangers of failing to sign a client/agency contract. Everyone knows that economic hardship puts strain on domestic relationships but professional relationships also suffer ...

Among the topics expected to work their way to the Supreme Court for review are yet more tobacco and alcohol issues as well as Internet privacy and children's protection.

In July 2000 the key regulatory issue in the US facing ANA members was 'privacy', especially in regard to on-line access and security - the author discusses the situation.

Covers the activity of the ANA to prevent attacks on the media resulting in restrictions on advertisers. Areas covered: protection under the First Amendment, alcoholic drinks advertising, privacy, med ...

Despite repeated requests for help from Carson and Cook Marketing and others in Florida, the tax department continued an aggressive pattern of tax audits. It did not, however, issue new regulations fo ...

Discusses various legal issues involved in agency contracts: invoice and payment schedules, cancelling media, recovering collection costs, termination notice period, transfer of ownership and property ...

Legal issues: 1) imposition of the Advertising Standards Authority's Poster Pre-vetting Procedure, which requires advertisers whose posters break the rules to have subsequent posters cleared in advanc ...

Examines two advertising campaigns from 1996-7 and their potential for breaching the English common law regarding obscenity and blasphemy, despite compliance with the rigorous Advertising Standards Au ...

In this regular update of legal and ethical issues current in the USA, the author discusses the privacy and tobacco debates of June 1998.

Easier access to information, omnipresent media, and growing regionalisation/globalisation have increased the number of lawsuits agencies are involved in. Agencies need to be insured but many of them ...

Germany may abandon self-regulation on tobacco advertising; the UK's first statutory tobacco labelling rules, and new EC health warning proposals all step up the pressure on tobacco advertisers.

A bill shortly going before the French Senate will prohibit all tobacco and alcohol advertising. The debate so far has disregarded the potential role of advertising in encouraging switching to low-tar ...

Describes in detail how the advertising and media interests in Europe have lobbied successfully against excessive restrictions in the EC debate on television without frontiers. The article claims that ...

A regular column surveying the attempts of the European Commission to regulate advertising. This month, the focus is on pharmaceuticals and tobacco (see also articles by the same author in Admap May 1 ...

A solicitor discusses the legal background to disputes which can occur between contractors of poster sites and the owners of the land on which they are sited. One recent case is described in which the ...

A international legal expert dissects the EC Tobacco Directive. `Partial harmonisation' of tobacco advertising would allow countries which favour a total ban (really to protect their tobacco monopolie ...

Discusses the worries raised for advertising in general by the EC's Tobacco Advertising Directive. Under the cloak of `harmonising' advertising rules between member states (to ensure unrestricted move ...

An international lawyer looks at the different and often conflicting strands of EC policy towards advertising, arising from its various institutions, laws and attitudes. The article identifies two pro ...

Looks at legislation and its impact on claims made by advertisers about the nutritional value of the product. Goes on to recap attempts to introduce tax on advertising in selected states on the US - w ...

The Advertising Association President's Lecture, 1985. Discusses a number of issues relating to the international legal context for advertising, the opinions of the Human Rights Commission, attitudes ...

Advertising is under attack all over the world, from a disparate range of enemies, with differing motives. Even though very few governments have specific policies against advertising, there has been a ...