Subject Index
 

The ethical claims of brands are coming under increasing levels of scrutiny from consumers, and a number of advertisers have found their eco-credentials have changed almost overnight as a result of wh ...

This paper by the Advertising Standards Authority describes how the UK advertising regulator is playing an increasing role in judging complaints about advertisements making environmental claims. With ...

In this article, FTC chair Deborah Platt Majoras addresses the major issues affecting the US advertising industry. These include the FTC's priorities against deceptive health claims and mortgage adver ...

Interview with Deborah Platt Majoras, Chairman of the Federal Trade Commission (FTC). Her views were sought on ten questions relating to advertising regulation: 1) the impact of advertising on the eco ...

Brinsley Dresden discusses the likelihood of celebrities winning legal battles with advertisers and describes a recent case when racing driver Eddy Irvine fought the existing law and won. The case ag ...

This article uses a new conceptual framework to analyse advertising challenges in exploring the similarities and differences in advertising law and regulation of both common and civil law countries. T ...

Researchers, lawyers, and regulators need a single, comprehensive, unambiguous, workable guideline for determining whether an advertisement is, or is not, deceptive. To address this need, the author p ...

After reviewing the legislative history and the current situation regarding the adjustment of member states' laws to implement the European Community's Directive on Misleading Advertising, it is clear ...

Corrective advertising, that is, advertising designed compulsorily to undo misleading impressions created by deceptive advertising, is shown in this paper to have an impact on the reputation of the co ...