Subject Index
 

This Comments section includes two essays. The first of these is by Debra and Michael Harker from the University of the Sunshine Coast, Queensland, Australia. They discuss issues being faced by advert ...

Two researchers examine the controversial issue of the effects of alcohol advertising on children and suggest areas for future study. Erica Weintraub Austin focuses on media literacy programs and the ...

Beer consumption is predominantly male in the US and has increased only slightly since the 1970’s. Most studies have found only weak advertising effects on aggregate alcohol expenditures but recognis ...

The human and economic cost of alcohol misuse in the UK is high. Alcohol advertising has been criticised because of its presumed impact on alcohol consumption. This two-part investigation considers po ...

The marketing of alcohol, both dangerous drug and source of tax revenue, continues to attract critics such as the World Health Organisation. The industry claims that their aim is to influence brand c ...

Public policy debates in the US often target advertising when seeking to deal with problems involving health. Such has been the case with food, tobacco and alcohol advertising, but these frequent pron ...

Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed. He rehearses the arguments against a ban, and reviews e ...

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media. We study bans on broadcast a ...

This article discusses the potential effects of an advertising ban on alcohol use and misuse. It examines the premises that advertising causes alcohol misuse and that an advertising ban would reduce a ...

Econometric and laboratory research in the US, Canada and the UK have not revealed advertising to have a significant effect on alcohol consumption. The same is true of survey research, which confirms ...

The discussion of public policy related to alcohol use has relied heavily on the school of thought that maintains that a rise or fall in national per capita consumption would automatically lead to a c ...

A bill shortly going before the French Senate will prohibit all tobacco and alcohol advertising. The debate so far has disregarded the potential role of advertising in encouraging switching to low-tar ...

In this paper, Duffy presents estimates of the effect of advertising on alcoholic drink demand in the UK. Although the reported estimates of the advertising elasticities are very small, it might be th ...

Johnson (1985) presents a system-wide analysis on the effects of advertising on the demand for beer, wine and spirits in the UK. However, his results are not consistent with other studies in the area. ...

Research in Scotland has shown that television alcohol commercials become increasingly salient and attractive over the years 10 to 14. By the age of 14 children perceive lager and beer commercials as ...

The overall conclusions from this 1989 examination of the published work relating to the impact of alcohol advertising on drink markets in developed countries, are that competitive brand advertising f ...

This paper, originally published in 1982, investigates attempts to test the proposition that advertising is an important factor influencing total consumption. It surveys prior work in the area and dis ...