Subject Index
 

The advertising model has traditionally been based on giving people content which they pay for with their time and attention. Digital media technology means that audiences are becoming less captive; r ...

An obituary article on the author's long-term colleague Stephen King (died on 16 February 2006). King is celebrated as someone with a rare ability to occupy, and bridge, the two worlds of academic thi ...

Advertising scaled its highest peak of self-respect and influence on Thursday, 17th July, 1924.This was when the International Advertising Convention (the annual gathering of the Associated Advertisin ...

In this introduction to five key-note reviews of the agency world, the author argues that despite the decline of the full-service agency clients keep coming back to ad agencies for one main reason – t ...

In this 40th Anniversary Special Issue of Admap Joe Mandese, by referring to issues of Ad Age from 1964, looks at what has changed and what has remained the same in the advertising business in the las ...

The author contrast present day consumer habits with those of the 1970's. He identifies what has changed including gender roles, consumption of exotic foods, men doing more cooking and increased eatin ...

Chris McDonald asks whether it is time to revolutionise the approach to marketing due to the rapid increase in the number of TV stations, magazines and growth in advertising expenditure. The number of ...

This article is a tribute to Ernest Dichter, whose introduction of motivation research (MR) left a legacy of ideas that shaped advertising practice and study in the twentieth century. His pioneering c ...

In this penetrating and witty article Jeremy Bullmore reviews the belief and fears prevalent in the 1950s and 1960s of the effects of mass marketing and mass media, painting a depressing picture of th ...

Throughout the evolution of marketing as a discipline, there have evolved many different schools of thought. This paper is a brief review of four of the more prominent marketing schools of thought: co ...

This article reports on a study that examined whether American advertisers have used negative stereotyping of the elderly, which critics claim contributes to a climate of ageism. Results of the study ...

This is a case study of consumption of the history of a small city in the Netherlands. Specifically, it examines the memory of the main institution in that city, an important university. Correlates of ...

John Pottie established a veterinary practice in Sydney in the 1860s and then proceeded to develop a large and successful family business that is still trading. By exploring the ingredients for its su ...

Slotting allowances are one-time payments made by suppliers to retailers related to the introduction of new products. The general view of slotting allowances in the food sector in the United States is ...

This paper challenges the 'manipulation' thesis of advertising which was prevalent in the early post-war years. Despite the concerted beginnings of a leisure ethos in the 1950s, advertising was still ...

This paper examines a content analysis of 580 of Hong Kong's print advertisements for the period from 1946 to 1996, which was conducted using Cheng and Schweitzer's (1996) framework of cultural values ...

An edited version of a speech by David Ogilvy made in 1974 identifies issues that are as relevant for advertising in the late 1990s as they were at the time. He sees eight major changes: the scale of ...

Argues that there is still a gap between the new media, as driven by the new technology, and how consumers will respond to them. There is little understanding of how people value, consume and interact ...

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

Describes the development of the Internet in the USA, and how online usage has become routine for nearly a quarter of US adults. Patterns of use, information needs, and the impact on people's lives ar ...

Comparison of Internet development in UK and US. Advertising expenditure has been much slower to grow in the UK: reasons for this are given. Several barriers to growth are examined: it is expected tha ...

The problems of measuring effectiveness for a campaign on the Internet, and how they may be faced. Ways in which the return on investment may be quantified. From a feature of seven articles on new tec ...

An overview of the prospects for digital TV. Discusses: first steps; regulators; the market; infrastructure; consumers; and whether and how TV consumption habits will change. The difficulty of forecas ...

The current and immediate future development of digital radio in the UK.

Examines how the American advertising industry responded to its critics in the late 1950s and early 1960s. Criticism of advertising was not new: it had come under scrutiny in the Progressive and New D ...

Technology is changing the shape and scope of communication with remarkable implications for the advertising and communications industry. Those who embrace it will have a strategic advantage. Electron ...

The Advertising Tax Coalition has funded a study, which quantifies the total economic activity, and number of jobs related to advertising nationally. This study may be the most comprehensive and relia ...

As an industry and a form of mass communication, modern advertising was introduced in China from the West at the turn of the century. The 1920s and 1930s witnessed China's first major exposure to fore ...

Argues wittily that people throughout history have been engaged, without knowing it, in advertising, branding and the creation of powerful brand images. Most current advertising questions (e.g. the ef ...

Review of three books on advertising history: 1) Stewart Alter, 'Truth Well Told: McCann-Ericson and the pioneering of global advertising', McCann-Ericson Worldwide, New York, 1995; 2) Jackson Lears, ...