Subject Index
 

This paper assesses the potential impact of advertising in motivating staff and uniting them behind the aims of a business. It draws on two cases from the IPA dataBANK - those of Tesco and Barnardo's ...

United overcame the fiercely competitive dynamics of the airline market (and the competitive handicap of Chapter 11) to turn its business around. United identified the target key to its profitability ...

For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all s ...

This paper reports on a qualitative study of the effects of advertising on employees. Data were collected from employees in 4 companies using group depth interviews or focus groups. In addition dept ...