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Advertising & Marketing Communications (6852)

Advertising (4568)

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Advertising expenditures and the macro-economy: some new evidence
Abdur R Chowdhury, International Journal of Advertising, Vol. 13, No. 1, 1994, (full text not available on WARC.com)

This article reinvestigates the relationship between advertising expenditures and various macro-variables using aggregate data from the United Kingdom. The analysis is based on the recently developed ...

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Advertising and economic development
Dr Francis X Callahan, International Journal of Advertising, Vol. 5, No. 3, 1986, (full text not available on WARC.com)

This paper explores the relationship between advertising and economic development. The author examines several lines of thought regarding a possible relationship and the models that have been formulat ...

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How advertising and the economy work together: a series of hypotheses concerning the benefits to the economy of different types of advertising
Prof Stephen Unwin, International Journal of Advertising, Vol. 5, No. 1, 1986, (full text not available on WARC.com)

There are many different types of advertising, each linked to a separate economic function. Advertising's economic benefits can be described, therefore, in terms of the separate economic functions it ...

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How economists have treated advertising: 1890-1940
Duke O Yaguchi and Kent M Lancaster, Journal of Marketing History, No. 7, 1983

This article presents the results of historical analysis of how economists have treated advertising. The first part states the hypothesis and sets forth the methodology. The second part chronologic ...

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Advertising and price
Dr W Duncan Reekie, International Journal of Advertising, Vol. 1, No. 2, 1982, (full text not available on WARC.com)

The relationship of advertising and price is contentious. In this paper it is shown that advertising can increase demand elasticity, permit the attainment of scale economies, and encourage more effici ...

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Advertising and socio-economic transformations in England, 1720-1760
A Bruttini, Journal of Marketing History, No. 5, 1982

The aim of this article is to see, through the eyes of advertising, the socio-economic transformations which took place in England during the period 1720 - 1760. From an analysis of the advertisemen ...

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