Subject Index

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Main Index Categories
Advertising & Marketing Communications (6685)
Advertising (4452)
Creative approaches (231)

Celebrity (27) Changing attitudes, feelings, message framing (15) Comparative ads, knocking copy (16) Cultural stereotypes and influences (32) Emotional, involvement, engagement (43) Enternainment, soft sell (6) Environmental claims (10) Factual (13) Humorous (17) Language (3) Presenter (7) Sexual, age, gender stereotyping (26) Shock, fear, threat (11) Testimonial (5)