Recommended Cases showcase how leading brands achieve key marketing objectives. Each report focuses on a specific channel and industry sector, and summarises relevant campaign case studies. Recommended Cases feature examples from multiple markets unless stated otherwise (E.g. Repositioning - US Snacks).
Browse the reports below by channel - or switch view to browse by objectives or industries.
Winning recent case studies from campaigns using branded content and other forms of media owned by the advertiser.
Stories of direct marketing success, featuring campaigns using direct mail and email marketing.
Insights into brand activation and experiential marketing campaign success from clients in various industry sectors.
Strategies for incorporating marketing communications into a variety of games platforms, both online and console-based.
Top campaigns for in-store marketing, featuring campaigns that achieved shelf standout and tangible business effects.
Successful strategies for placing ads in magazines, featuring latest innovations for clients using print media as a channel.
Marketing strategies for the mobile platform, including campaigns using web, app and location-based communications.
Strategies for success for developing and placing newspaper ads, including client insights from various sectors.
Leading online video success stories, featuring campaigns that integrated the channel into a broader digital strategy.
Winning brand strategies in outdoor ads, featuring both outdoor-led campaigns and integrated campaigns
Top campaigns for product placement, featuring corporate tie-ups that achieved tangible business effects.
Strategies for success for developing and placing radio ads, including insights from clients in various sectors.
Marketing strategies for buying search ads, including campaigns using web, app and location-based communications.
Leading social media success stories, featuring campaigns that integrated their social activities across platforms.
Insights into sponsorship initiatives and partherships from clients across various industry sectors.
Successful strategies for developing and placing TV ads, featuring latest innovations for clients using TV as a channel.