Recommended Cases showcase how leading brands achieve key marketing objectives. Each report focuses on a specific objective and industry sector, and summarises relevant campaign case studies - including business challenge, brand strategy, campaign solution and commercial results.
Browse the reports below by marketing objective - or switch view to browse by channels or industries.
New brands launching into competitive markets and stealing share from established competitors.
Top brands driving sales and growth by targeting new audiences and increasing their customer base.
Winning campaigns to reduce churn, cement consumer loyalty and increase brand profitability.
Campaign strategies to increase brand sales, drive growth and deliver results to the bottom line.
Brand campaigns delivering success by increasing share in crowded and competitive markets.
Strategies to maintain price premiums and neutralise the threat of price-led, discounting competitors.
Campaigns to re-engage core consumers and return struggling brands to growth and profitability.