Recommended Cases showcase how leading brands achieve key marketing objectives. Each report focuses on a specific industry sector, and summarises relevant campaign case studies. Recommended Cases feature examples from multiple markets unless stated otherwise (E.g. Repositioning - US Snacks).
Browse the reports below by industry - or switch view to browse by channels or objectives.
Winning campaigns from the beer and spirit sectors for increasing sales, market share, customers and more.
Apparel & Accessories
Successful strategies for marketing fashion brands, including clothing, shoes and other accessories.
Stories of success from market leading automakers, featuring superminis, compacts, prestige marques and SUVs.
Insights into financial services campaign success from leading banking, insurance and investment brands.
Strategies for sectors such as cereals, confectionery, and snacks. Includes some US-only examples.
Government & Non-profit
Top campaigns for public service campaigns and communications for educational and charitable causes.
Household & Domestic
Successful strategies for marketing cleaners, furnishings, appliances, DIY products and pet care.
Leisure & Entertainment
Marketing strategies for entertainment brands, including computers, museums, gaming and sporting events.
Media & Publishing
Strategies for success for media brands, including television shows and stations, magazines and books.
Leading soft drink and beverage brands demonstrate boosting sales, winning share, increasing loyalty and more.
Pharma & Health
Winning brand strategies in pharma and health, featuring OTC, DTC and medical audience campaigns.
Strategies for successfully marketing retail brands, ranging from online and mail order businesses to supermarkets.
Top campaigns from the telecoms industry, with brands engaging young audiences in fast-moving markets.
Toiletries & Cosmetics
Successful strategies from hair care, skin care, toiletries and shaving. Includes some US-only examples.
Travel & Tourism
Leading travel and tourism brands demonstrate gaining customers, winning share, boosting sales and more.
Top utilities campaigns, including examples from gas and electricity companies, as well as postal services.