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Recommended Cases > Channels

Recommended Cases showcase how leading brands achieve key marketing objectives. Each report focuses on a specific channel and industry sector, and summarises relevant campaign case studies. Recommended Cases feature examples from multiple markets unless stated otherwise (E.g. Repositioning - US Snacks).

Browse the reports below by channel - or switch view to browse by objectives or industries.

Branded Content Branded Content
Winning recent case studies from campaigns using branded content and other forms of media owned by the advertiser.

Direct Marketing Direct Marketing
Stories of direct marketing success, featuring campaigns using direct mail and email marketing.

Experiential Experiential
Insights into brand activation and experiential marketing campaign success from clients in various industry sectors.

In-game Branding In-game Branding
Strategies for incorporating marketing communications into a variety of games platforms, both online and console-based.

In-store Marketing In-store Marketing
Top campaigns for in-store marketing, featuring campaigns that achieved shelf standout and tangible business effects.

Magazines Magazines
Successful strategies for placing ads in magazines, featuring latest innovations for clients using print media as a channel.

Mobile Mobile
Marketing strategies for the mobile platform, including campaigns using web, app and location-based communications.

Newspapers Newspapers
Strategies for success for developing and placing newspaper ads, including client insights from various sectors.

Online Video Online Video
Leading online video success stories, featuring campaigns that integrated the channel into a broader digital strategy.

Outdoor Outdoor
Winning brand strategies in outdoor ads, featuring both outdoor-led campaigns and integrated campaigns

Product Placement Product Placement
Top campaigns for product placement, featuring corporate tie-ups that achieved tangible business effects.

Radio Radio
Strategies for success for developing and placing radio ads, including insights from clients in various sectors.

Search Advertising Search Advertising
Marketing strategies for buying search ads, including campaigns using web, app and location-based communications.

Social Media Social Media
Leading social media success stories, featuring campaigns that integrated their social activities across platforms.

Sponsorship Sponsorship
Insights into sponsorship initiatives and partherships from clients across various industry sectors.

Television Television
Successful strategies for developing and placing TV ads, featuring latest innovations for clients using TV as a channel.