Similar Content by Warchttp://www.warc.com/News/Similar Content by Warc.2016 Copyright and database rights owned by Warc.29 April 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[How Mattel made Barbie relevant again]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=bb677ce7-3429-4a21-bb09-f31281877df525 April 2016 00:00:00 GMT<![CDATA[How to enter into a highly competitive environment without sinking: the challenge of a brand's transformation and evolution]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=8548d942-5383-4cf1-95f1-f438b0beb8de16 April 2016 00:00:00 GMT<![CDATA[Stop selling and start building]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=97caca0c-c150-4b44-8162-4876a13596e913 April 2016 00:00:00 GMT<![CDATA[You don't know what's good for you]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=8d03faea-2553-4dc3-a902-58a5d1524e2113 April 2016 00:00:00 GMT<![CDATA[Personalisation - the people's revolution]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=cbe2f776-e826-4a80-9725-92c82d5d651913 April 2016 00:00:00 GMT<![CDATA[Under Armour uses digital data to build a “fluid” brand]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=7345c74f-a5b8-40eb-a8b6-9ea0f8d8e7b513 April 2016 00:00:00 GMT<![CDATA[The emperor's new, personalised clothes ]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=09890b75-773d-4b1e-90ec-afd11b369ffb13 April 2016 00:00:00 GMT<![CDATA[Why marketers need to embrace brand elasticity in personalisation ]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=f6d4b54c-6cad-4609-b9c2-b423b7b27df813 April 2016 00:00:00 GMT<![CDATA[Understanding Coca-Cola's "One Brand" strategy]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=fa8126ba-4958-4fd3-9e53-e36fe7277f1e08 April 2016 00:00:00 GMT<![CDATA[Brands and consumer trust]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=cea02bc3-49d5-4c15-8c29-e401f1bd07c910 March 2016 00:00:00 GMT