Similar Content by Warchttp://www.warc.com/News/Similar Content by Warc.2014 Copyright and database rights owned by Warc.16 September 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[The impact of event sponsorship on Portuguese children's brand image and purchase intentions: The moderator effects of product involvement and brand familiarity]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=8a8103e8-ae77-4702-9c3d-e78f59bef4b026 August 2014 00:00:00 GMT<![CDATA[Authentic Brands: From transparency to full disclosure]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=0b8bc59f-cfe8-477b-a25a-4d7e26d8bf2920 August 2014 00:00:00 GMT<![CDATA[How to mine brand Tweets: Procedural guidelines and pretest]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=5f264d53-7768-421e-98f9-20359914616230 July 2014 00:00:00 GMT<![CDATA[How Dell recovered from a disastrous social start]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=a287ab2a-5f33-4820-b50c-84c8403de0d724 July 2014 00:00:00 GMT<![CDATA[Join the band?: More than ever, marketers are letting the music do the talking]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=61321502-59a9-4445-a826-68419415a95730 June 2014 00:00:00 GMT<![CDATA[How to avoid social media meltdowns]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=2a7b8a16-527b-4cab-8526-a1e08474a6e520 June 2014 00:00:00 GMT<![CDATA[Opening your mind: A reappraisal of the open-ended question]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=961213f0-8867-49a9-89ec-83d02fbe8b8e17 June 2014 00:00:00 GMT<![CDATA[When Do Advertising Parodies Hurt? The Power of Humor and Credibility in Viral Spoof Advertisements]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=ccfa3645-3c07-4425-872e-302a93f0710713 June 2014 00:00:00 GMT<![CDATA[How anime reignited consumer passion for Internet Explorer in Asia]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=e20cc686-217e-4448-a69e-1632ff564a1802 June 2014 00:00:00 GMT<![CDATA[Point of View: The power of branding]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=ca82579f-93b7-40a0-a4ef-163a41f903a201 June 2014 00:00:00 GMT