Similar Content by Warchttp://www.warc.com/News/Similar Content by Warc.2014 Copyright and database rights owned by Warc.27 August 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[14 ways to bring about best practices in marketing]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=553a27f2-cc86-4220-8e9e-4b9cc99fcc5908 August 2014 00:00:00 GMT<![CDATA[Assessment of brand equity measures]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=aefb4dc2-5a50-47b4-a67f-b9c0a99c071901 July 2014 00:00:00 GMT<![CDATA[Building brand value at Bank of America]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=73761bff-45b5-4286-ad34-07f3ea27214027 June 2014 00:00:00 GMT<![CDATA[New 'paths to purpose': How to re-engage green-weary consumers with better CSR messaging]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=aec4139a-521e-4fa1-ba72-52bc5a89dbb626 June 2014 00:00:00 GMT<![CDATA[Social value: Don't just do the right thing – say it as well]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=3ed6d4fb-11b4-4d1f-b986-0896288edada20 June 2014 00:00:00 GMT<![CDATA[In pursuit of brand purpose]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=dd922765-6b7a-430a-833e-feb49002902f20 June 2014 00:00:00 GMT<![CDATA[Why teachers trump celebrities for Office Depot]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=1c87e6a4-de0f-4167-9409-effe3564132e18 June 2014 00:00:00 GMT<![CDATA[When Do Advertising Parodies Hurt? The Power of Humor and Credibility in Viral Spoof Advertisements]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=ccfa3645-3c07-4425-872e-302a93f0710713 June 2014 00:00:00 GMT<![CDATA[Standing Out from the Crowd: The Caucus Methodology for Eliciting Brand Associations Across Competitors]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=262ba982-541e-492d-aad7-ca13b7ef57ce13 June 2014 00:00:00 GMT<![CDATA[PepsiCo: Marketing in the context of the consumer]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=c774c8b0-a5b0-4d8c-8c99-5d1b71a24a3209 June 2014 00:00:00 GMT