Similar Content by Warchttp://www.warc.com/News/Similar Content by Warc.2014 Copyright and database rights owned by Warc.23 December 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Comparing approaches to elicit brand attributes both face-to-face and online ]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=8eb01ea2-02d1-450c-b0f8-718a31f125fb01 February 2015 00:00:00 GMT<![CDATA[How a "superstar" product helped KitchenAid build its brand]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=a91f6ab4-8417-40c9-9639-26c4528fa9ae17 December 2014 00:00:00 GMT<![CDATA[How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=b892c3b8-d6f9-4ca9-9d23-a55810eae93015 December 2014 00:00:00 GMT<![CDATA[Does gay-themed advertising haunt your brand? The impact of gay-themed advertising]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=926cd2aa-3c3b-4b14-a7d7-bba5c549e23402 December 2014 00:00:00 GMT<![CDATA[Experiential marketing: The case for live experiences]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=989d8a39-04ac-42f5-b58d-40730965562a01 December 2014 00:00:00 GMT<![CDATA[Reading the signs – how to make sure your brand isn’t the next Kodak or Blockbuster]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=476a2d2f-534c-4f90-a4a1-3f59b77a60b728 November 2014 00:00:00 GMT<![CDATA[Influences of Co-creation on Brand Experience: The Role of Brand Engagement ]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=18c95487-1595-438f-a1e8-9319defcbde825 November 2014 00:00:00 GMT<![CDATA[Assessment of brand equity measures]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=aefb4dc2-5a50-47b4-a67f-b9c0a99c071925 November 2014 00:00:00 GMT<![CDATA[Product longevity: exploring success factors in the children's market]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=0ecde417-2f81-4494-8367-bfcfe7609c8425 November 2014 00:00:00 GMT<![CDATA[How General Mills muscled up its marketing with a purpose]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=1ee95c37-6951-4c4b-b72d-b14f522e237e23 October 2014 00:00:00 GMT