Similar Content by Warchttp://www.warc.com/News/Similar Content by Warc.2014 Copyright and database rights owned by Warc.25 October 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Mondelez strategist challenges 4A's Strategy Festival to light creative fires]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=ec136118-e81c-4d72-9141-ee4b860a620717 October 2014 00:00:00 GMT<![CDATA[Cadbury Silk: How we got people to pay 10 times the price of CDM for CDM]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=31c03bb2-6353-499e-bbed-8c4d0ee8bd0530 September 2014 00:00:00 GMT<![CDATA[Nature vs. Nurture: Can you change your innovation's destiny? – the impact of marketing on an innovation's personality archetype]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=0cb4c799-5ca4-4011-9188-16a24270383b10 September 2014 00:00:00 GMT<![CDATA[Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=2d2e3b0d-d67a-4ec4-b7b2-fa38d04b5ff626 August 2014 00:00:00 GMT<![CDATA[The importance of reach: Contrasting approaches from Mondelez and Mars ]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=d49429bf-66ec-4819-b047-188f824330bc30 June 2014 00:00:00 GMT<![CDATA[Twix: Left Twix. Right Twix. Pick a Side.]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=d75806ca-e495-4d51-8964-25e260390f5f16 June 2014 00:00:00 GMT<![CDATA[Fidorka: An impish prank]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=64b24fc6-e336-45a4-8513-7a3e9fda97fb16 June 2014 00:00:00 GMT<![CDATA[Carambar: The countrywide joke]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=fed17e67-b852-4fcd-82a0-97cf4de8f13616 June 2014 00:00:00 GMT<![CDATA[Mondelez International makes major play on real-time video]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=d1b9b97a-1135-4f08-8974-72a234b4c40705 June 2014 00:00:00 GMT<![CDATA[PEEPS: Express your peepsonality]]>http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=f33f8c29-e86b-47a6-8eaa-b8dc441c175105 June 2014 00:00:00 GMT