Similar Content by Warc Content by Warc.2014 Copyright and database rights owned by Warc.23 October 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[The effectiveness challenge]]> October 2014 00:00:00 GMT<![CDATA[Do digital advertisers get what they pay for?]]> September 2014 00:00:00 GMT<![CDATA[Top 10 drivers of advertising profitability]]> September 2014 00:00:00 GMT<![CDATA[Warc Webinar: What can we learn from the world's smartest campaigns?]]> September 2014 00:00:00 GMT<![CDATA[CBS/Kellogg's/Nielsen Catalina redefine impact of TV advertising]]> August 2014 00:00:00 GMT<![CDATA[Measuring long-term ad effects: A meaningfully different approach]]> August 2014 00:00:00 GMT<![CDATA[Predicting sales from ad testing: A McDonald's case history]]> March 2014 00:00:00 GMT<![CDATA[Improving accountability: Where marketing and finance working together]]> March 2014 00:00:00 GMT<![CDATA[Pushing the boundaries of MMM: Modeling multiple business KPI and interdependencies in media inputs]]> March 2014 00:00:00 GMT<![CDATA[Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays: A Field Guide to Digital Metrics]]> March 2014 00:00:00 GMT