Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2015 Copyright and database rights owned by Warc.28 July 2015Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Cannes Lions: 15 quotes for 2015]]>http://www.warc.com/Content/Documents/Cannes_Lions_15_quotes_for_2015.content?ID=c59e0f27-4d41-4bd6-90d5-21f36c96e401Warc09 July 2015 00:00:00 GMT<![CDATA[Diageo and Added Value on making culture pay]]>http://www.warc.com/Content/Documents/Diageo_and_Added_Value_on_making_culture_pay.content?ID=401e27df-e7a9-46bd-a025-4e65c4ab9aacWarc09 July 2015 00:00:00 GMT<![CDATA[The surprise-generating machine: Fresh predictions for the digital revolution]]>http://www.warc.com/Content/Documents/The_surprisegenerating_machine_Fresh_predictions_for_the_digital_revolution.content?ID=5c8c59b3-f3c2-4c21-8820-3b2d5c540629Warc12 June 2015 00:00:00 GMT<![CDATA[Volvo Trucks: Live test series]]>http://www.warc.com/Content/Documents/Volvo_Trucks_Live_test_series.content?ID=2d997879-7931-4147-ad58-0f91a0aa2012Warc23 June 2015 00:00:00 GMT<![CDATA[10 consumer trends for 2015]]>http://www.warc.com/Content/Documents/10_consumer_trends_for_2015.content?ID=05537550-2167-48c3-a337-09664699cf87Warc01 January 2015 00:00:00 GMT<![CDATA[The Reach and ROI of Mobile and TV]]>http://www.warc.com/Content/Documents/The_Reach_and_ROI_of_Mobile_and_TV.content?ID=261e4103-e5bf-4f45-83d5-cb8124ba0b31Warc17 June 2015 00:00:00 GMT<![CDATA[Debunking brand purpose]]>http://www.warc.com/Content/Documents/Debunking_brand_purpose.content?ID=81673938-0cfe-4746-b530-6e46e58d5718Warc16 July 2015 00:00:00 GMT<![CDATA[Hershey refines touchpoints of consumer engagement]]>http://www.warc.com/Content/Documents/Hershey_refines_touchpoints_of_consumer_engagement.content?ID=315f4de7-a717-4ad6-b0a4-022572a4bc35Warc15 July 2015 00:00:00 GMT<![CDATA[Why Aren't You Looking at the Long Term ROI of Ads?]]>http://www.warc.com/Content/Documents/Why_Aren39;t_You_Looking_at_the_Long_Term_ROI_of_Ads.content?ID=83d0d7c1-a28e-451d-bd76-dd650230f1a4Warc17 June 2015 00:00:00 GMT<![CDATA[What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model: Measuring the Effects on Sales of "Likes" and Other Social-Network Stimuli]]>http://www.warc.com/Content/Documents/What_Drives_Advertising_Success_on_Facebook_An_AdvertisingEffectiveness_Model_Measuring_the_Effects_on_Sales_of_quot;Likesquot;_and_Other_SocialNetwork_Stimuli.content?ID=697bc980-4631-4c82-af76-d6ba98354ae7Warc19 June 2015 00:00:00 GMT