Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2016 Copyright and database rights owned by Warc.27 August 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Trend Snapshot: Pokemon GO and the next wave of augmented reality]]>http://www.warc.com/Content/Documents/Trend_Snapshot_Pokemon_GO_and_the_next_wave_of_augmented_reality.content?ID=bac23983-bc90-4d08-a5a4-c59d2b66de6fWarc12 August 2016 00:00:00 GMT<![CDATA[Warc Webinar: Beyond boring briefs: How to inspire great work]]>http://www.warc.com/Content/Documents/Warc_Webinar_Beyond_boring_briefs_How_to_inspire_great_work.content?ID=9c8470c6-dbe4-4f38-a4eb-881eafceba7cWarc10 August 2016 00:00:00 GMT<![CDATA[Understanding the digital native's brain: How marketers can respond]]>http://www.warc.com/Content/Documents/Understanding_the_digital_native39;s_brain_How_marketers_can_respond.content?ID=ba142589-20a9-4aa6-89c9-7aaa87ec4ccdWarc16 August 2016 00:00:00 GMT<![CDATA[Point of View: Does Advertising Cause a 'Hierarchy of effects'?]]>http://www.warc.com/Content/Documents/Point_of_View_Does_Advertising_Cause_a_Hierarchy_of_effects.content?ID=4ed2ed8e-9126-41d6-a724-5aedc46ef3feWarc01 November 2001 00:00:00 GMT<![CDATA[Cannes Lions Creative Effectiveness: Insights from the 2016 awards]]>http://www.warc.com/Content/Documents/Cannes_Lions_Creative_Effectiveness_Insights_from_the_2016_awards.content?ID=d864103b-26ee-44bc-86fc-b4301bbbddffWarc28 July 2016 00:00:00 GMT<![CDATA[7 steps to effective brand positioning]]>http://www.warc.com/Content/Documents/7_steps_to_effective_brand_positioning.content?ID=f901b4d3-f8a5-4ab1-9736-6333022ac5b7Warc03 August 2016 00:00:00 GMT<![CDATA[Creating content for Millennials: The VICE Playbook]]>http://www.warc.com/Content/Documents/Creating_content_for_Millennials_The_VICE_Playbook.content?ID=a2ec9eab-be1d-4f31-8688-077bf947e9fcWarc04 August 2016 00:00:00 GMT<![CDATA[Uber goes big with A/B testing, localization and experiential marketing]]>http://www.warc.com/Content/Documents/Uber_goes_big_with_A/B_testing,_localization_and_experiential_marketing.content?ID=1720dfc6-b54a-4c6e-857d-065eaedb1955Warc12 August 2016 00:00:00 GMT<![CDATA[The new connected consumer code: Unlocking digital commerce opportunities]]>http://www.warc.com/Content/Documents/The_new_connected_consumer_code_Unlocking_digital_commerce_opportunities.content?ID=ae45d01c-ffa6-43a8-8b96-cdbd73a24b7aWarc09 August 2016 00:00:00 GMT<![CDATA[How to market effectively to Centennials]]>http://www.warc.com/Content/Documents/How_to_market_effectively_to_Centennials.content?ID=4f1fd187-9261-4ad2-b841-2c30e98a4023Warc20 July 2016 00:00:00 GMT