Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2014 Copyright and database rights owned by Warc.17 April 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Doritos: Doritos Mariachi]]>http://www.warc.com/Content/Documents/Doritos_Doritos_Mariachi.content?ID=60f922f2-a839-4fcb-a982-bed54bbbcfc2Warc12 March 2014 00:00:00 GMT<![CDATA[Toolkit 2014: Multichannel - Cross-screen effectiveness]]>http://www.warc.com/Content/Documents/Toolkit_2014_Multichannel__Crossscreen_effectiveness.content?ID=2ccfa7e9-9083-4e9d-b955-f9da2e1fcfe3Warc05 February 2014 00:00:00 GMT<![CDATA[Trends Snapshot: iBeacon - New ways to connect with shoppers]]>http://www.warc.com/Content/Documents/Trends_Snapshot_iBeacon__New_ways_to_connect_with_shoppers.content?ID=c5b5ac26-fe2a-4422-9c67-c0ddc8ad1e49Warc01 April 2014 00:00:00 GMT<![CDATA[Brand trust: Brand relationships in the world of smart technology]]>http://www.warc.com/Content/Documents/Brand_trust_Brand_relationships_in_the_world_of_smart_technology.content?ID=d0552ec0-04a4-4efe-897e-511575e6fd5fWarc15 March 2014 00:00:00 GMT<![CDATA[Timeless lessons for planners]]>http://www.warc.com/Content/Documents/Timeless_lessons_for_planners.content?ID=4b0f7b2c-67d1-4fc9-8843-567301eb93dfWarc01 April 2014 00:00:00 GMT<![CDATA[Warc Trends: Toolkit 2014 - How to keep your brand ahead of the competition]]>http://www.warc.com/Content/Documents/Warc_Trends_Toolkit_2014__How_to_keep_your_brand_ahead_of_the_competition.content?ID=9e791d10-7297-43b8-9935-62724cd64bbbWarc22 January 2014 00:00:00 GMT<![CDATA[B2B marketing: Humanise the B2B brand]]>http://www.warc.com/Content/Documents/B2B_marketing_Humanise_the_B2B_brand.content?ID=f032b999-e3d9-468a-b366-6321fdd43e30Warc01 April 2014 00:00:00 GMT<![CDATA[Marketing cars: Driving digital success]]>http://www.warc.com/Content/Documents/Marketing_cars_Driving_digital_success.content?ID=4ccf6117-0f6d-42bb-941e-3ebbdd59aaaaWarc01 April 2014 00:00:00 GMT<![CDATA[Celebrity power and its influence on global consumer behaviour ]]>http://www.warc.com/Content/Documents/Celebrity_power_and_its_influence_on_global_consumer_behaviour_.content?ID=9e2d20b1-2b3c-49e3-8f6a-ef436006efa5Warc17 March 2014 00:00:00 GMT<![CDATA[10 trends for 2014]]>http://www.warc.com/Content/Documents/10_trends_for_2014.content?ID=ecaef7ba-5a84-411e-8e1a-c2b9b9a2ece5Warc19 December 2013 00:00:00 GMT