Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2014 Copyright and database rights owned by Warc.30 July 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[From multichannel to Total Retail]]>http://www.warc.com/Content/Documents/From_multichannel_to_Total_Retail.content?ID=9e7abf3f-e4b2-44fe-894c-4176b38a8789Warc10 July 2014 00:00:00 GMT<![CDATA[Media Planning Toolkit: Digital strategy]]>http://www.warc.com/Content/Documents/Media_Planning_Toolkit_Digital_strategy.content?ID=c8cb6f65-7fc3-441d-98be-fb0fc6fa8b62Warc10 July 2014 00:00:00 GMT<![CDATA[Cannes Creative Effectiveness Lions: An analysis of entries to the 2014 awards]]>http://www.warc.com/Content/Documents/Cannes_Creative_Effectiveness_Lions_An_analysis_of_entries_to_the_2014_awards.content?ID=ebb606f9-ba70-433c-801c-e5985be7c9c3Warc28 July 2014 00:00:00 GMT<![CDATA[In pursuit of brand purpose]]>http://www.warc.com/Content/Documents/In_pursuit_of_brand_purpose.content?ID=dd922765-6b7a-430a-833e-feb49002902fWarc20 June 2014 00:00:00 GMT<![CDATA[Total retail: Design the shopper experience]]>http://www.warc.com/Content/Documents/Total_retail_Design_the_shopper_experience.content?ID=04242af6-3d13-4d65-a5c8-ab9aa17692c6Warc10 July 2014 00:00:00 GMT<![CDATA[The pivot to passive: The waning hold of consumer control and the shift from screens to sensors]]>http://www.warc.com/Content/Documents/The_pivot_to_passive_The_waning_hold_of_consumer_control_and_the_shift_from_screens_to_sensors.content?ID=090e72fc-46d7-4671-9b52-200941c16c33Warc20 June 2014 00:00:00 GMT<![CDATA[Consumer Moments of Truth In the Digital Context: How “Search” and “E-Word of Mouth” can Fuel Consumer Decision Making]]>http://www.warc.com/Content/Documents/Consumer_Moments_of_Truth_In_the_Digital_Context_How_“Search”_and_“EWord_of_Mouth”_can_Fuel_Consumer_Decision_Making.content?ID=862689f5-a981-4bcd-8a75-d5edc0cb5232Warc13 June 2014 00:00:00 GMT<![CDATA[Deep insights to challenge core belief]]>http://www.warc.com/Content/Documents/Deep_insights_to_challenge_core_belief.content?ID=afd84e26-94bf-4c37-a89a-53d2c3002f5cWarc10 July 2014 00:00:00 GMT<![CDATA[Cracking the social code: Aligning consumers' need states to marketing objectives]]>http://www.warc.com/Content/Documents/Cracking_the_social_code_Aligning_consumers39;_need_states_to_marketing_objectives.content?ID=61b572e3-b77a-43b4-bd78-8b8efb71c160Warc10 June 2014 00:00:00 GMT<![CDATA[Vodafone: How to make small seem big]]>http://www.warc.com/Content/Documents/Vodafone_How_to_make_small_seem_big.content?ID=841f366e-a2d8-4aa8-ba73-8de273792073Warc11 October 2013 00:00:00 GMT