Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2016 Copyright and database rights owned by Warc.30 June 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[John Lewis: Monty's Christmas]]>http://www.warc.com/Content/Documents/John_Lewis_Monty39;s_Christmas.content?ID=a5d20f3a-ff56-4b7d-b53a-34b2d6305103Warc21 June 2016 00:00:00 GMT<![CDATA[How to optimise the path to purchase]]>http://www.warc.com/Content/Documents/How_to_optimise_the_path_to_purchase.content?ID=6f729b3e-e133-4d31-9763-956063f96b1bWarc06 June 2016 00:00:00 GMT<![CDATA[Guide to advertising on Snapchat]]>http://www.warc.com/Content/Documents/Guide_to_advertising_on_Snapchat.content?ID=3f383cb5-7a53-4ca9-8a02-053bbb9fe19eWarc23 May 2016 00:00:00 GMT<![CDATA[How Unilever, UnionPay and Coca-Cola use big data in China]]>http://www.warc.com/Content/Documents/How_Unilever,_UnionPay_and_CocaCola_use_big_data_in_China.content?ID=c9980782-3395-4839-8062-fbb556545de8Warc17 June 2016 00:00:00 GMT<![CDATA[Connection Strategy Casebook 2016: Insights from the Warc Prize for Connection Strategy]]>http://www.warc.com/Content/Documents/Connection_Strategy_Casebook_2016_Insights_from_the_Warc_Prize_for_Connection_Strategy.content?ID=fd842d22-6d3f-474f-b9a8-f148df572505Warc06 May 2016 00:00:00 GMT<![CDATA[How "disruptive storytelling" brings research to life at Gap]]>http://www.warc.com/Content/Documents/How_quot;disruptive_storytellingquot;_brings_research_to_life_at_Gap.content?ID=d20ff5ee-3f41-4c28-b3ba-510f4848b0c4Warc15 June 2016 00:00:00 GMT<![CDATA[The uncanny valley of personalisation ]]>http://www.warc.com/Content/Documents/The_uncanny_valley_of_personalisation_.content?ID=16d2680d-daf6-454f-9ae6-c921de0d6322Warc13 April 2016 00:00:00 GMT<![CDATA[Get smart: understand dark social for better media buying]]>http://www.warc.com/Content/Documents/Get_smart_understand_dark_social_for_better_media_buying.content?ID=0270339d-5ec1-4a2c-b51c-fcb7596c6a0fWarc17 June 2016 00:00:00 GMT<![CDATA[The power of perception: Creating value through integrated touchpoint management]]>http://www.warc.com/Content/Documents/The_power_of_perception_Creating_value_through_integrated_touchpoint_management.content?ID=5233c28a-a6ab-4ee3-b4ac-ff1d42ddaa60Warc13 June 2016 00:00:00 GMT<![CDATA[The growing sophistication of online shopping]]>http://www.warc.com/Content/Documents/The_growing_sophistication_of_online_shopping.content?ID=b9fe8561-b37c-4738-a12c-a744d3417775Warc10 May 2016 00:00:00 GMT