Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2014 Copyright and database rights owned by Warc.22 December 2014Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Strategy in 2015: Agility versus the 'big idea']]>http://www.warc.com/Content/Documents/Strategy_in_2015_Agility_versus_the_39;big_idea39;.content?ID=ff74ab7c-923c-4233-9579-25d260b6f375Warc11 December 2014 00:00:00 GMT<![CDATA[Toolkit 2015: Six major marketing trends for the year ahead - Executive summary]]>http://www.warc.com/Content/Documents/Toolkit_2015_Six_major_marketing_trends_for_the_year_ahead__Executive_summary.content?ID=80b65087-b2bf-40e8-abe6-78c26ed77e49Warc11 December 2014 00:00:00 GMT<![CDATA[Consumers in 2015: Millennials take centre-stage]]>http://www.warc.com/Content/Documents/Consumers_in_2015_Millennials_take_centrestage.content?ID=41480890-4a2b-4177-aa88-5ab81d0cfab8Warc11 December 2014 00:00:00 GMT<![CDATA[Social in 2015: Five strategies for success]]>http://www.warc.com/Content/Documents/Social_in_2015_Five_strategies_for_success.content?ID=097e3a9a-0fa8-49e3-a71c-698c8835fb49Warc11 December 2014 00:00:00 GMT<![CDATA[Shopper marketing in 2015: Total Retail]]>http://www.warc.com/Content/Documents/Shopper_marketing_in_2015_Total_Retail.content?ID=09935819-fb5e-4c39-8dcd-fd9fbd69cabfWarc11 December 2014 00:00:00 GMT<![CDATA[TV strategy: The art of subconscious seduction]]>http://www.warc.com/Content/Documents/TV_strategy_The_art_of_subconscious_seduction.content?ID=cf3895f6-bd45-4fb3-bd3d-fd9ef75159beWarc01 December 2014 00:00:00 GMT<![CDATA[10 trends for 2015]]>http://www.warc.com/Content/Documents/10_trends_for_2015.content?ID=9ea14882-d412-4e61-96a2-ec85865b618dWarc16 December 2014 00:00:00 GMT<![CDATA[Media in 2015: Programmatic meets creativity]]>http://www.warc.com/Content/Documents/Media_in_2015_Programmatic_meets_creativity.content?ID=b2da85d2-8523-4115-b6ac-f553c2e02a6fWarc11 December 2014 00:00:00 GMT<![CDATA[Research in 2015: Neuro goes mainstream]]>http://www.warc.com/Content/Documents/Research_in_2015_Neuro_goes_mainstream.content?ID=b806d430-6e2f-4540-868b-8655f9c5e5a1Warc11 December 2014 00:00:00 GMT<![CDATA[TV strategy: The optimal TV ad length]]>http://www.warc.com/Content/Documents/TV_strategy_The_optimal_TV_ad_length.content?ID=15a838bd-1898-4561-bbdf-43d7aa8491fbWarc01 December 2014 00:00:00 GMT