Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2016 Copyright and database rights owned by Warc.23 July 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[How to use segmentation effectively]]>http://www.warc.com/Content/Documents/How_to_use_segmentation_effectively.content?ID=b089fe77-32f0-4691-aba7-e443a12da0aeWarc06 July 2016 00:00:00 GMT<![CDATA[The Innovation Casebook 2016: Insights from the Warc Prize for Innovation]]>http://www.warc.com/Content/Documents/The_Innovation_Casebook_2016_Insights_from_the_Warc_Prize_for_Innovation.content?ID=131af534-0aae-4c43-bdc8-795966ff00bcWarc14 July 2016 00:00:00 GMT<![CDATA[Redefining snacks: From conventional snacks to snack replacements]]>http://www.warc.com/Content/Documents/Redefining_snacks_From_conventional_snacks_to_snack_replacements.content?ID=2436db80-48dc-4ef5-bea2-57cf2409d443Warc06 July 2016 00:00:00 GMT<![CDATA[A day in the life: Key insights and trends into how people in Europe spend their time]]>http://www.warc.com/Content/Documents/A_day_in_the_life_Key_insights_and_trends_into_how_people_in_Europe_spend_their_time.content?ID=923b3acd-11ca-4339-942e-e84f92472045Warc06 July 2016 00:00:00 GMT<![CDATA[How to market effectively to children]]>http://www.warc.com/Content/Documents/How_to_market_effectively_to_children.content?ID=a6e88e3d-9252-4944-b5e1-c68a50fe17a6Warc14 July 2016 00:00:00 GMT<![CDATA[TV viewing in the internet age]]>http://www.warc.com/Content/Documents/TV_viewing_in_the_internet_age.content?ID=fa45dee4-8db3-4c7f-9e64-4c3cd3801febWarc13 July 2016 00:00:00 GMT<![CDATA[Connection Strategy Casebook 2016: Insights from the Warc Prize for Connection Strategy]]>http://www.warc.com/Content/Documents/Connection_Strategy_Casebook_2016_Insights_from_the_Warc_Prize_for_Connection_Strategy.content?ID=fd842d22-6d3f-474f-b9a8-f148df572505Warc06 May 2016 00:00:00 GMT<![CDATA[Get smart: understand dark social for better media buying]]>http://www.warc.com/Content/Documents/Get_smart_understand_dark_social_for_better_media_buying.content?ID=0270339d-5ec1-4a2c-b51c-fcb7596c6a0fWarc17 June 2016 00:00:00 GMT<![CDATA[How PepsiCo drives content (and profits) with in-house play ]]>http://www.warc.com/Content/Documents/How_PepsiCo_drives_content_(and_profits)_with_inhouse_play_.content?ID=f7424169-a620-428d-946e-6c3867fe1c55Warc08 July 2016 00:00:00 GMT<![CDATA[How Unilever, UnionPay and Coca-Cola use big data in China]]>http://www.warc.com/Content/Documents/How_Unilever,_UnionPay_and_CocaCola_use_big_data_in_China.content?ID=c9980782-3395-4839-8062-fbb556545de8Warc17 June 2016 00:00:00 GMT