Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2015 Copyright and database rights owned by Warc.30 May 2015Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Warc 100: Lessons from the world's best campaigns]]>http://www.warc.com/Content/Documents/Warc_100_Lessons_from_the_world39;s_best_campaigns.content?ID=47746321-7e3c-451e-b75e-04a48771b65eWarc21 May 2015 00:00:00 GMT<![CDATA[Shopper marketing: Motivations on the path to purchase]]>http://www.warc.com/Content/Documents/Shopper_marketing_Motivations_on_the_path_to_purchase.content?ID=2f0df3d0-ee76-4c76-bd02-74c1e1ae2384Warc01 May 2015 00:00:00 GMT<![CDATA[Advertising in context: The anthropology of contextual media planning]]>http://www.warc.com/Content/Documents/Advertising_in_context_The_anthropology_of_contextual_media_planning.content?ID=41795b37-3297-4150-8592-bd3a288d4037Warc01 May 2015 00:00:00 GMT<![CDATA[Coca-Cola's real-time intelligence: Becoming the champions on consumer engagement]]>http://www.warc.com/Content/Documents/CocaCola39;s_realtime_intelligence_Becoming_the_champions_on_consumer_engagement.content?ID=a8434315-b4ab-4b2a-b821-b9d3051e04adWarc28 April 2015 00:00:00 GMT<![CDATA[Advertising in context: The importance of context in media placement]]>http://www.warc.com/Content/Documents/Advertising_in_context_The_importance_of_context_in_media_placement.content?ID=4dab8b29-b1e0-417f-8a75-b222a142dbc1Warc01 May 2015 00:00:00 GMT<![CDATA[The Innovation Casebook 2015: Explore the world's freshest communication ideas]]>http://www.warc.com/Content/Documents/The_Innovation_Casebook_2015_Explore_the_world39;s_freshest_communication_ideas.content?ID=0ca539a1-4cb4-455f-abc9-1c688758a2d6Warc24 April 2015 00:00:00 GMT<![CDATA[10 consumer trends for 2015]]>http://www.warc.com/Content/Documents/10_consumer_trends_for_2015.content?ID=05537550-2167-48c3-a337-09664699cf87Warc01 January 2015 00:00:00 GMT<![CDATA[What we know about digital, mobile and social media]]>http://www.warc.com/Content/Documents/What_we_know_about_digital,_mobile_and_social_media.content?ID=29c70481-8b67-4e7b-9ba5-2837abec7846Warc20 February 2015 00:00:00 GMT<![CDATA[The three secrets of video-based digital marketing]]>http://www.warc.com/Content/Documents/The_three_secrets_of_videobased_digital_marketing.content?ID=3558bc46-7efb-4916-8d76-98ecf4bb904aWarc19 May 2015 00:00:00 GMT<![CDATA[Trends Snapshot: Livestreaming apps - the value of Periscope and Meerkat for brands]]>http://www.warc.com/Content/Documents/Trends_Snapshot_Livestreaming_apps__the_value_of_Periscope_and_Meerkat_for_brands.content?ID=1a60d0b3-b1bd-40dd-84d4-e73136f4f73cWarc22 May 2015 00:00:00 GMT