Warc Most Readhttp://www.warc.com/News/The articles and cases studies Warc users are reading most.2016 Copyright and database rights owned by Warc.27 September 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[How to set marketing metrics effectively]]>http://www.warc.com/Content/Documents/How_to_set_marketing_metrics_effectively.content?ID=0da27295-d127-4674-969f-531ed94d03e2Warc07 September 2016 00:00:00 GMT<![CDATA[Unilever steps up from marketing purpose to brand activism]]>http://www.warc.com/Content/Documents/Unilever_steps_up_from_marketing_purpose_to_brand_activism.content?ID=5a662d10-3112-4030-bfb8-2d7aacc624edWarc09 September 2016 00:00:00 GMT<![CDATA[Loyalty is the key driver of brand growth]]>http://www.warc.com/Content/Documents/Loyalty_is_the_key_driver_of_brand_growth.content?ID=9a138c0c-8937-48e9-b69d-7d2dfc716d20Warc01 September 2016 00:00:00 GMT<![CDATA[How to deliver consumer insight]]>http://www.warc.com/Content/Documents/How_to_deliver_consumer_insight.content?ID=78d98445-2bbd-4b69-9b6d-e746224e9d7cWarc13 September 2016 00:00:00 GMT<![CDATA[Halifax: Making money extra easy]]>http://www.warc.com/Content/Documents/Halifax_Making_money_extra_easy.content?ID=7657b3f8-842e-4aa9-a430-2871fc96ca01Warc09 June 2016 00:00:00 GMT<![CDATA[Strategy: Time for change]]>http://www.warc.com/Content/Documents/Strategy_Time_for_change.content?ID=7b008e49-c64b-4726-97f2-73cf31c1992fWarc01 September 2016 00:00:00 GMT<![CDATA[Trend Snapshot: Pokemon GO and the next wave of augmented reality]]>http://www.warc.com/Content/Documents/Trend_Snapshot_Pokemon_GO_and_the_next_wave_of_augmented_reality.content?ID=bac23983-bc90-4d08-a5a4-c59d2b66de6fWarc12 August 2016 00:00:00 GMT<![CDATA[How neuroscience can make segmentation and understanding purchase behaviour easier]]>http://www.warc.com/Content/Documents/How_neuroscience_can_make_segmentation_and_understanding_purchase_behaviour_easier.content?ID=af5c2827-aedc-461b-8715-f903a4edbb4bWarc06 September 2016 00:00:00 GMT<![CDATA[Burger King's bold brand reinvention]]>http://www.warc.com/Content/Documents/Burger_King39;s_bold_brand_reinvention.content?ID=9ee14d11-239c-4743-a7a8-d5f8feb0134cWarc12 September 2016 00:00:00 GMT<![CDATA[Measure multiscreen advertising effectiveness]]>http://www.warc.com/Content/Documents/Measure_multiscreen_advertising_effectiveness.content?ID=d0464f26-f74c-405c-909d-62082ab58fdaWarc01 September 2016 00:00:00 GMT