Advertising Works 19: Overview

The prize-winning campaigns from the
IPA Effectiveness Awards 2010

Advertising Works 19
showcases the prize winning case studies from the IPA’s 2010 Effectiveness Awards – the 30th year of the competition.
Each gold and silver winning case study describes the objectives of the campaign, its strategy, media thinking and creative execution. Campaign results and the effects on sales or behaviour are quantified and analysed, providing a wealth of valuable research about brands and their markets.
In addition of the case studies you can read insight and analysis from industry experts in six specially commissioned chapters which complement the invaluable information from the case studies.
For anyone wanting to produce effective campaigns or drive their business to greater success Advertising Works 19 provides unrivalled inspiration. It is an essential resource for all those involved in advertising, marketing and media, providing guidance for tackling a variety of objectives.