Pinpoint the case evidence you need – search by industry, objective, media and more.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
Browse Warc by subject.
Brands & branding
Consumer research & insight
Media channels & touchpoints
Key Warc papers on marketing best practice.
In-depth analysis of 200 global brand owners.
Develop your skills as a marketing strategist.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 93 markets.
Media Costs Database
Compare costs by media and target audience.
International Ad Forecast
Warc's adspend forecasts for 12 key markets.
Trends by primary media and second screen.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Get daily news
Do I subscribe?
Request a trial
YOU SEARCHED FOR:
Case Studies - By campaign objective - Sales growth: Gain trial
Date: newest first
Date: oldest first
Pushing Boundaries: Creating Outstanding UX for M-Commerce Success
Includes video content
Recommended by Warc editors
Melody Adhami, International Journal of Mobile Marketing, Vol. 7, No. 1, Special Canada Issue 2012
This paper describes the mobile marketing strategy of Pizza Pizza, a Canadian pizza restaurant chain, which included creating a mobile app.
This paper describes the mobile marketing strategy of Pizza Pizza, a Canadian pizza restaurant chain, which included creating a mobile app. Key to the success of the app were a simple, functional design; appealing design which emphasised quality of ingredients; and a coupon to be applied to future orders. Pizza Pizza is Canada's largest pizza chain with more than half a billion dollars in annual ordering and more than 600 traditional and non-traditional nationwide restaurant locations. The app was developed to meet the needs of an increasingly mobile consumer, and to gain market share. As a result of the app mobile orders grew from 9% of online orders to 18%, and mobile orders lead to 10% more repeat orders than the website.
is a common phrase, your search results have been restricted to items that contain this term as an exact phrase.
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the