Classic Speeches: 1970s & 1980s

Summary
Can agencies use public relations to build their businesses? Yes, argues David Martin, the founder of the Martin Agency, and in this 4A’s (the American Association of Advertising Agencies) speech to the 1988 Public Relations Seminar, he sets out his case.

Summary
Advertising’s social impact and responsibilities are at the core of this speech to the 4A’s 1986 Annual Meeting, in which Louis Hagopian, of N.W. Ayer agency, discusses the launch of the Partnership for Drug Free America.

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Four key speakers present an in-depth review of the advertising industry’s self-regulatory process to the Federal Trade Commission (FTC) in 1985. This was a joint presentation from the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF) and the Association of National Advertisers (ANA).

Summary
Four key speakers discuss the principles of marketing, changing social trends and brand awareness in a presentation to the Federal Trade Commission (FTC) in 1984. This was a joint presentation from the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF) and the Association of National Advertisers (ANA).

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Examining the examples of Pablo Picasso, Martha Graham and Albert Einstein, Paul Harper, 4A’s (the American Association of Advertising Agencies) chairman, asks what qualities are needed to drive creativity in this speech to the 4A’s 1984 Annual Meeting.

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This joint presentation from the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF) and the Association of National Advertisers (ANA) to the Federal Trade Commission (FTC) in 1984, outlines a number of key trends in the advertising business in areas such as creativity, media planning, direct marketing and communications technology.

Summary
In a presentation to the Federal Trade Commission (FTC) from the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF) and the Association of National Advertisers (ANA) in 1983, five key speakers discuss the role and functions of advertising.

Summary
In this 1983 speech, Keith Reinhard, chairman and ceo of Needham, Harper & Steers USA, discusses using creative leadership to cause great ads. Qualities of good leadership cited by Reinhard include deep self-belief, a clear understanding of goals and a touch of fanaticism. Excellence in leadership is seen as a process rather than a destination. The leader must also provide that certain something when knowing who to recruit, and to be good in a crisis. This leadership can be seen in account management as well as in creative.

Summary
In a joint speech to the Federal Trade Commission (FTC) in 1982, speakers from the American Association of Advertising Agencies (4A's) and the National Advertising Review Board (NARB) discuss the successes of self-regulation of advertising.

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In a speech given in 1982, President of Ms Magazine, Gloria Steinem, explains what's really on women's minds and how they can be reached.