Classic Speeches: 1920s & 1930s

Summary
Ray Rubicam, founder of Young & Rubicam, addresses the twin threats to the U.S. advertising industry of rising consumerism and anti-advertising sentiment in this speech to the ANA's 1935 Semi-Annual Meeting. Rubicam calls for the industry to promote the positive effects of advertising and for the establishment of self-regulation.

Summary
President of the American Association of Advertising Agencies (4A's), John Benson, explains the roles and functions of advertising agencies to newspaper publishers and advertising agencies in 1930.

Summary
With the U.S. still reeling from the 1929 crash, President Herbert Hoover discusses the definition of sound advertising, a suggested postal prices increase and mass unemployment. Speaking to the 1930 ANA Annual Convention, President Hoover also makes a plea to publishers to reduce advertising rates.