Admap February 2014

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Admap: February 2014

Econometrics for maximum advertising effectiveness
Econometrics can be a valuable tool for predicting the effect that marketing spend will have on sales. And in proving that effect, it is critical in demonstrating effectiveness. However, it can be treated with caution and suspicion, or conversely as a panacea for every measurement challenge. This issue looks into effective ways to apply econometrics and demonstrates its benefits.

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