Recommended Cases – Household & Domestic

Summary
This document highlights best practice in using search advertising in the household and domestic sector with cases from Kleenex (USA), Pedigree (Australia), Arm & Hammer Cat Litter (USA) and Everest (UK).

Summary
This document highlights best practice in using experiental marketing effectively in the household and domestic sector with cases from edding (Germany), Velvet (Ireland), Franz China (Taiwan) and Supor (China).

Summary
This document highlights best practice in using in-store marketing effectively in the household and domestic sector with cases from BGH Aicon (Argentina), Purex (USA), Febreze (USA) and Lenor (Europe).

Summary
Featuring case studies from Electrolux Green Range (Europe), Ikea (Canada), Cashmere (Canada) and BGH Air Conditioners (Argentina), this is a collection of Warc's best case studies on Branded Content Effectiveness in the household and domestic category.

Summary
Featuring case studies from Febreze (UK & Germany), Buster Plughole Care (UK), Unilever (Global) and Terminix (USA), this is a collection of Warc's best case studies on how to reposition cleaning products.

Summary
This document, featuring case studies from Fisher & Paykel (New Zealand), Kenwood (Western Europe), Tefal (Europe) and Brita (USA), is a collection of Warc's best case studies on how to increase share in household and appliances.

Summary
Case studies from Dettol (China), Febreze (UK & Germany), Buster Plughole Care (UK) and Omo (Vietnam) are included in this collection of Warc's best case studies on how to increase share in cleaners and detergents.

Summary
Case studies from Tassimo (Canada), Kenwood (Western Europe), Fisher & Paykel (New Zealand) and Panasonic (Malaysia) are featured in this collection of Warc's best case studies on how to increase sales in household and appliances.

Summary
Featuring examples from Pets at Home (UK), Arm & Hammer Cat Litter (USA), Pedigree (Latin America) and Pup-Peroni (USA), this is a collection of Warc's best case studies on how to gain customers in pet care.

Summary
This document, featuring case studies from Pidilite Industries (India), Glidden (USA), Everest (UK) and Dulux (Global), is a collection of Warc's best case studies on how to increase sales in paints and DIY.