Cannes Creative Lions 2012

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Cannes Lions 2012 – All entrants

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

Note: papers from the following three entrants are not available for publication: Hyundai Canada - Country Drive; Srisawad Transport Loan - Speed; Brandhouse Drive Dry Initiative - They'd Love To Meet You.

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