BRITE Conference 2012

Summary
A report from the BRITE Conference on Branding, covering a presentation from Julie Cottineau, founder of BrandTwist. Cottineau discusses her experience at Virgin USA, and offers five ways brands large and small can bring ideas to market with impact. These are: Make it personal, Look at old problems from new angles, Be useful, Live in beta and Fail smarter.

Summary
An overview of GE's digital strategy, as described by a BRITE Conference keynote from Linda Boff, a director of digital marketing at the company. Among the activities pursued by GE recently is an online video entitled Factory Flyovers, which functions less as a traditional product-centric ad, instead focusing on a documentary-style look at what goes on at the firm's factories. (It subsequently achieved over 1m views.) GE has also become involved with photo-sharing site Pinterest; this signifies, Boff suggests, that the firm is willing to "experiment" with different platforms, responding to the fast-moving social media space.