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Outdoor Advertising Association of America, Outdoor Advertising Effectiveness case study, 1995
Television viewership has undergone tumultuous changes. In 1994 over 30 markets were affected with numerous affiliation changes and major programmes switching networks.
Television viewership has undergone tumultuous changes. In 1994 over 30 markets were affected with numerous affiliation changes and major programmes switching networks. One of the most dramatic programme changes occurred when after 32 years of CBS broadcasting, NFC football switched to FOX broadcasting. The marketing goal was to inform viewers that NFC Football was moving to a different channel, attract new viewers and demonstrate that NFC coverage would be expert, extensive and offer a quality programme.
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TV audience size and composition
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Copytesting and pretesting TV
Direct response TV
Product placement on TV
TV advertising breaks and clutter
TV audience attitudes and behaviour
TV programming and syndication
TV spot lengths and position
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