City of Antwerp and Local Police: Thank you for not speeding
EACA Care Awards, 2011
The local police of the city of Antwerp in Belgium wanted to improve traffic safety by encouraging drivers to respect speed limits.
The local police of the city of Antwerp in Belgium wanted to improve traffic safety by encouraging drivers to respect speed limits. The campaign empowered Antwep citizens to spread the message themselves by using large ‘thank you for not speeding’ signs which could be attached to their house. The signs could be picked up from designated areas or reserved online. These signs could also be personalised with your family’s names, street or community and no logos were printed to add to its sincerity. Over 10,000 signs were handed out and their sudden appearance ensured coverage in the national news. Over 98% of citizens asked remembered the campaign and 39% of drivers claimed they paid more attention to keep to the speed limit after seeing the signs.