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Roger Jackson, Christian Dubreuil and Emma Shaw, MRS Awards, Finalist, December 2013
This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale.
This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale. Data was collected for a 'Shopper IQ', a benchmarketing tool for shopper insights across categories. The online survey is answered between 24 and 72 hours after a shopping trip and allows the respondent to be asked about multiple retailers at once. It produces accurate insight for clients and an enjoyable survey experience for participants.
YOU ARE IN THE WARC INDEX:
Consumer and shopper panels
Brainstorming and generating ideas
Collaboration and co-creation
Computer-aided and technological solutions
Ethnography and observation
Eye-tracking and visibility research
Neuroscience and biometric methods
Online market research
Qualiquant, mixed mode
Quantitative data collection
Scanner panels, retail audit
Social listening, real time research
Virtual reality and simulation methods
Buying and shopping
Online shopping, ecommerce
Proprietary media surveys and panels
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