or call us: +1 202 778 0680
Content & Partners
What Our Clients Say
Warc in the News
Write for Warc
Terms & Conditions
Request a Trial
Magazines & Journals
Books & Reports
Do I Subscribe?
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
The latest on 80+ key topics
Media & Channels
Latest industry-focused insights
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
REFINE YOUR RESULTS BY:
Date: newest first
Date: oldest first
Fox’s Rocky - Halting plummeting sales in a declining market - How rap helped Rocky sell with more of a crunch
Paul Stallard, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
Despite a declining chocolate biscuit market, Fox’s Rocky sought to reinvigorate its fortunes through its campaign in 2003.
Despite a declining chocolate biscuit market, Fox’s Rocky sought to reinvigorate its fortunes through its campaign in 2003. It considers the use of the figure ‘Rocky’, to target the opinion forming 8-11 year olds, whilst still acknowledging the role of the parent as ‘gate keeper’. Through consideration of variables such as distribution channels, and competitor activity with companies such as Kit Kat and Penguin, the brand saw an increase in market share of 0.8%.
Kellogg's Coco Pops: Kids get the vote
Annette Mathers, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products.
Kellogg’s Coco Pops faced increasing competition from rival brands and supermarket own label products. To make matters worse, it changed the name of the brand to Choco Krispies as part of a regional realignment. Kids and their mums were confused. In response, Kellogg used interactive advertising on TV and the internet to get kids to vote on the name. It received one million votes – 15% of all children in the target age group, and sales rose by over 20% on the preceding year.
YOU ARE IN THE WARC INDEX:
Food and drink marketing to children
Children and brands
Children's lifestyles and attitudes
Children's media use
Children's response to advertising
Licensing children's products
Marketing through schools
Marketing to parents and children
Laws and ethics
Advertising to children
Food advertising, diet and obesity
Food, diet and obesity
Bread, cake, biscuits
Dairy products, fats, oils
Fast food, takeaway outlets
Food industry, market
Fruit and vegetables
Meat, poultry, fish
Sauces, seasonings, condiments
Restaurants and takeaways
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the
Our Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc