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Schweppes: The Cocktail Revolution
Includes video content
Recommended by Warc editors
Tom Dingand and Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2013
This case study discusses how Schweppes, the beverage brand, launched a new campaign aimed at capturing the younger generation in Australia.
This case study discusses how Schweppes, the beverage brand, launched a new campaign aimed at capturing the younger generation in Australia. The Cocktail Revolution campaign championed creative drinking over 'boring beer and wine'. Through a combination of above-the-line media, path-to-purchase activity, and a large website, the campaign delivered double-digit growth for the beverage mixers category, year-on-year growth of 14.8%, and a positive ROI.
YOU ARE IN THE WARC INDEX:
Drink and beverage
Drink industry, market
Drink and beverage
Beers, lagers, stouts, cider
Coffee, tea, hot drinks
Non-alcoholic, soft drinks
Pre-mixed spirits, alcopops
Laws and ethics
Alcoholic drinks advertising
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