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Gale Global Industry Overviews
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Innovations from Latin America: Examples from Zumba and Cisneros Group
Ivan Castano, Event Reports, The Festival of Media LatAm, September 2013
This event report discusses how Zumba and Cisneros Group have taken ideas from Latin America and given them a far broader appeal.
This event report discusses how Zumba and Cisneros Group have taken ideas from Latin America and given them a far broader appeal. Zumba, the dance-based fitness classes, draws its inspiration from the region, and has spread its influence in over 180 countries around the world. In building its brand, the organisation has also rolled a range of other products, from apparel to video games. In the media sector, Cisneros Group combined two of its leading assets to transformative effective. Making the Miss Venezuela beauty pageant into a 13-week series, and showing it on the Univision broadcast network breathed new life into the long-running competition in the digital age.
Cable and Other Pay-Television Services (Global Industry Overview)
Gale Global Industry Overviews, 2011
This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries. It contains a list of further information sources and reading.
Direct Broadcast Satellite Television (Emerging Industry Overview)
Gale Emerging Industry Overviews, 2011
This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States.
This paper provides an overview of the direct broadcast satellite television industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies. It concludes with a brief section about the industry in other countries ('America and the world') as well as a list of further information sources and reading.
Media Outlook 2005
ANA Magazine, April 2005, pp. 44-64
Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their readers.
Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their readers. 2) Network television: continues to innovate and succeeds through its unique reach and targeting capability. 3) Newspapers: although readership has declined, newspapers have returned to positive revenue in 2003–4, and are continuing to innovate to meet changing consumption patterns, the internet, growth of Hispanic readerships etc.; expect more sophisticated consumer targeting. 4) Yellow Pages: they face increased competition from new directories and online, and in response are instituting syndicated audience research for the first time. 5) Radio: establishment of the Radio Ad Effectiveness Lab (RAEL), which has produced studies of how people use radio, synergy of radio with other media, and is about to test radio’s sales effectiveness; introduction of HD radio, which can combine benefits of digital and analogue reception; radio audiences show no sign of erosion. 6) Cable TV: there will soon be instant real-time schedule accountability; much closer targeting and retail marketing at neighbourhood level. 7) Outdoor: steady revenue growth; consolidation in the industry has simplified buying processes, improved media planning, led to greater accountability (especially new audience measurement using passive data collection methods); technological innovation in digital signage and narrowcasting. 8) Syndicated TV: dominates through branded and quality programming, advancing in interactive viewing. 9) Internet: benefiting from increased empowerment of the consumer.
Media Outlook 2004: Cable TV
Evan Shapiro, ANA Magazine, April 2004
The new technologies (DVR, TiVo) pose a big challenge to Cable TV in the U.S. (2004), and cable is also facing fightback from broadcast TV with their new year-round programming model.
The new technologies (DVR, TiVo) pose a big challenge to Cable TV in the U.S. (2004), and cable is also facing fightback from broadcast TV with their new year-round programming model. The reign of the 30 or 60 second commercial is over. The solution is better, more inventive creative content and packaging, to attract the consumers who are selecting their own viewing patterns with the new technologies.
Media Outlook: Outdoor and new technology create a winning combination
Tony Alwin, ANA Magazine, Mar 2003, pp. 60-62
One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.
One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4. This one looks at cable TV in the USA (which now has a larger audience than broadcast TV).
Media Outlook 2002: Living In a Buyer's Market
Judy Girard, ANA Magazine, April 2002
This paper reminds readers that we are now living in a buyer's market and, as a result, are entering a new era in advertiser influence and involvement.
This paper reminds readers that we are now living in a buyer's market and, as a result, are entering a new era in advertiser influence and involvement. The author explains that in these times, sellers go on the defensive and standards and practices start to crack. She emphasises that these cracks are not in the areas of content but between the advertiser and the commercial environment.
Media World: Channel Hopping
Peter Fiddick, Admap, January 2002, Issue 424
This article is a light-hearted piece in which the author discusses the December 2002 appointment of a new chief executive of the British TV channel, Channel Four, after several months without anyone on the role.
This article is a light-hearted piece in which the author discusses the December 2002 appointment of a new chief executive of the British TV channel, Channel Four, after several months without anyone on the role. He compares this situation to the smooth way in which AOL Time Warner handled the succession of its CEO position, and questions why British media companies have recently been inefficient in managing top-level personnel changes (e.g. ITV).
Channel Hyper-Linking in Waterloo
Gary Schroeder and Avu Sankaralingam, Advertising Research Foundation Workshops, Emerging Digital Media, October 2001, pp. 27-33
As new digital TV technologies change the expenence of watching TV from something that is largely passive to something offering interactive capability, viewers will find many new uses for their TV.
As new digital TV technologies change the expenence of watching TV from something that is largely passive to something offering interactive capability, viewers will find many new uses for their TV. For example, the TV may be used for functions that would normally be handled by a phone call, or a PC with Internet access, or even a local newspaper. There is no question that TV Interactivity will forever change the relationship between a TV viewer and their TV. However, there are questions as to how rapidly viewers will adopt TV interactivity in general; and which iTV features will be considered most useful in particular. Knowledge of this type will be valuable to networks, distribution companies, advertisers, agencies and the technology companies that are currently working to deliver iTV capability. This paper will attempt to shed light on how average TV viewers not only accept iTV capabilities but what iTV capability they consider most useful. This will be accomplished through an analysis of TV remote control click data measuring interactivity at the household level over a six-month period of time. In this particular case, the households are AT&T Broadband digital cable TV subscribers in Waterloo, IA and the interactive television technology is provided by Worldgate Communications, Inc.
Maximising WorldGates ITV Solutions
Gerard Kunkel, Advertising Research Foundation Workshops, Emerging Digital Media, October 2001, pp. 19-25
WorldGate is the leading provider if interactive TV (ITV) solutions to the cable television industty.
WorldGate is the leading provider if interactive TV (ITV) solutions to the cable television industty. The company has built a strong reputation within the marketplace as a pioneering provider if ITV technologies and applications that are strengthened by its unique research and reporting capabilities, demonstrating the consumer value of ITV WorldGate is the only deployed, real-time interactive television platform that can provide its partners with detailed reports that aggregate usage statistics to enable cable operators, programmers, and advertisers to tailor their services according to consumer preferences and habits. WorldGate's North American Channel HyperLinking? Operations Center (NACHO) is a data clearing and aggregation center that monitors and collects information about each deployed system to help measure the effectiveness of each service offered. rhe NACHO Center reporting capabilities illustrate consumer habits for television viewing, television enhancements, and Web surfing on the TV The company has also worked with top industty research firms to asses specific feedback ftom its subscribers. This information includes attitudinal and statistical data that help mcover who ITV users are and what applications/services they desire and use the most. This manuscript contains a detailed ,veMew of WorldGate's research findings and the reporting results that clearly indicate that cable TV is an outstanding distribution platform for interactive services and that cable subscribers are ready for ITV
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