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Classic Speeches - 4As
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Speed Read - Guilt Trip: From Fear to Guilt on the Green Bandwagon
Michael Chadwick, Warc Exclusive, March 2010
This article, which originally appeared in the March 2010 edition of Admap, summarises "Guilt Trip: From Fear to Guilt on the Green Bandwagon" by Alex Hesz and Bambos Neophytou.
This article, which originally appeared in the March 2010 edition of Admap, summarises "Guilt Trip: From Fear to Guilt on the Green Bandwagon" by Alex Hesz and Bambos Neophytou. It explores the role of emotional blackmail in mass communication.
The ten most controversial ads of 2007
Stephen Whiteside, Warc Exclusive, April 2008
This article discusses the ten ads which received the most complaints to the Advertising Standards Authority in 2007.
This article discusses the ten ads which received the most complaints to the Advertising Standards Authority in 2007. As well as providing some background information regarding the ads, it also contains a mixture of video and images relating to the relevant TV spots, posters and press campaigns.
Gustibus Non Est Disputandum
Keith Reinhard, Classic Speeches - 4As, 2001
In this 2001 4A's (the American Association of Advertising Agencies) speech, Keith Reinhard, chairman of DDB Worldwide, discusses issues of taste and decency in advertising.
In this 2001 4A's (the American Association of Advertising Agencies) speech, Keith Reinhard, chairman of DDB Worldwide, discusses issues of taste and decency in advertising. Reinhard argues personal taste is individual choice - meaning that care should be taken on labelling an ad or ad strategy as "bad taste" - but concedes that he is "bothered and embarrassed" about some of the more provocative and extreme ads he has seen recently. Agencies are "on the hook" for whether or not to produce bad taste ads - the choice is theirs to make.
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