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The SME finance monitor: The de facto authority on access to finance conditions in the UK
Shiona Davies and Caroline Ahmed, MRS Awards, Finalist, MRS Awards, December 2013
This article describes the development of the SME Finance Monitor, a measure of UK business access to credit produced by BDRC Continental.
This article describes the development of the SME Finance Monitor, a measure of UK business access to credit produced by BDRC Continental. The monitor uses telephone interviews with SME business owners and financial decision makers to understand finance applications, success, and appetite for growth. Quality is ensured by reviewing the questions asked regularly, checking data meticulously, and maintaining the independence of the report. The report has impacted on government policy, and informed the public and academic debates on issues surrounding business finance.
SMS technology: evaluating media for youth audiences
Steve Watkins, Admap, March 2003, Issue 437, pp. 33-36
Steve Watkins shows how SMS diaries provide a very viable basis for assassing the quality of media experiences among young people.
Steve Watkins shows how SMS diaries provide a very viable basis for assassing the quality of media experiences among young people. He uses data from ROAR to illustrate how to reach and research elusive youth audiences and explains the importance of measuring quality of media consumption (QoMC).
Bob Martin, Admap, July 1994
Predictive dialling systems, which automatically dial new calls at the pace of the operators, leaving them free to concentrate on live interviewing, are well established in the USA and are beginning to appear in Europe.
Predictive dialling systems, which automatically dial new calls at the pace of the operators, leaving them free to concentrate on live interviewing, are well established in the USA and are beginning to appear in Europe. The article recommends their use for both telemarketing and research: benefits include improved productivity and better quality results.
Data fusion and single source surveys
James Rothman, Admap, July 1988
Describes data fusion, its principles, advantages and problems, including whether and when it should be preferred to a single-source survey.
Describes data fusion, its principles, advantages and problems, including whether and when it should be preferred to a single-source survey. The article illustrates how the NRS might be used in fusion with other data sources, following tests done to investigate the feasibility of fusion with the FRS (Financial Research Services). From a paper given at the Admap/Campaign seminar: 'Making Media Research a Better Marketing Tool', May 1988.
Monitoring advertising performance: Measuring effects - a new perspective
Tim Bowles, Admap, March 1986
A review of the interest in single-source data, argued to be a superior alternative to fusion techniques, and the most recent developments in this approach, especially IRI's BehaviorScan.
A review of the interest in single-source data, argued to be a superior alternative to fusion techniques, and the most recent developments in this approach, especially IRI's BehaviorScan. It is unlikely, for reasons of the set-up costs, that BehaviorScan-type facilities will appear in the UK: an alternative might be the electronic diary with which AGB are currently experimenting. The author sees more integration of retailer, consumer panel (with media consumption data collected as well as purchase data) and experimental market test facilities in the future to improve the assessment of advertising effectiveness. From a paper given at the Campaign/Admap seminar: 'Monitoring Advertising Performance: a new generation of tracking studies', February 1986.
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