Summary
This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.

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This document highlights best practice in using search advertising in the household and domestic sector with cases from Kleenex (USA), Pedigree (Australia), Arm & Hammer Cat Litter (USA) and Everest (UK).

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This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Friskies, Dog Chow, Felix, Purina ONE and Pro Plan. Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.

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Featuring examples from Pets at Home (UK), Arm & Hammer Cat Litter (USA), Pedigree (Latin America) and Pup-Peroni (USA), this is a collection of Warc's best case studies on how to gain customers in pet care.

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This article examines the Japanese relationship with their pets in a country with a low birth rate and ageing demographic. In November 2011, household dog ownership was 17.7% and cat ownership was over 10%, with almost double that number claiming to want a dog or cat. As the country has suffered both from economic uncertainty and the events of 2011, the Japanese people have revisited the inner value of family and connectedness. However, it is their pets, particularly the ultra small and small dog categories, which have received the attention and spending, in lieu of children or grandchildren. Small pets are cheaper and less demanding than a family yet provide companionship and unconditional love. However, pet fashion in Japan can be as trendy and as hard to keep up with as human high fashion and there is increased lavish spending at pet boutiques and on premium pet food brands.

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These Recommended Cases feature campaigns from Arm & Hammer Cat Litter (USA), Pedigree (Worldwide), Whiskas (New Zealand) and Pup-Peroni (USA). They are Warc's best case studies on how to increase sales in pet care.

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This paper provides an overview of the dog and cat food industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies. It contains a list of further information sources and reading.

Summary
This paper provides an overview of the pet products and services industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies. It concludes with a brief section about the industry in other countries ('America and the world') as well as a list of further information sources and reading.

Summary
This MONITOR Minute takes a look at U.S. pet owners who don’t have children living at home and identifies the areas where they stand out from other pet owners. Using Yankelovich data, it compares U.S. pet owners with and without children. It advocates that advertisers should help pet owners network and keep their pet responsibilities in balance with the rest of their lives.

Summary
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as The Iams Co and Eukanuba. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.