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1
Sony (Household and domestic)
Euromonitor Profiles, March 2013
This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Sony.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Sony. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the electronics market. Brand opportunities and strategy are identified and recommendations for the future offered.
2
Electrolux AB (Household and domestic)
Euromonitor Profiles, January 2013
This Company Profile from Euromonitor provides key details and analysis of Electrolux AB. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the electrical appliances market.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of Electrolux AB. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the electrical appliances market. Brand opportunities and strategy are identified and recommendations for the future offered.
3
Whirlpool Corp (Household and domestic)
Euromonitor Profiles, November 2012
This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.
4
Branded Content Effectiveness (Household Appliances)
Recommended Cases, October 2012
Featuring case studies from Electrolux Green Range (Europe), Ikea (Canada), Cashmere (Canada) and BGH Air Conditioners (Argentina), this is a collection of Warc's best case studies on Branded Content Effectiveness in the household and domestic category.
View Summary
Summary
Featuring case studies from Electrolux Green Range (Europe), Ikea (Canada), Cashmere (Canada) and BGH Air Conditioners (Argentina), this is a collection of Warc's best case studies on Branded Content Effectiveness in the household and domestic category.
5
LG Group (Household and domestic)
Euromonitor Profiles, July 2012
This Company Profile from Euromonitor provides key details and analysis of LG Group, the owner of brands such as LG and Goldstar.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of LG Group, the owner of brands such as LG and Goldstar. Included is a strategic evaluation with key facts about the Korean company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.
6
General Electric Co (GE) (Household and domestic)
Euromonitor Profiles, July 2012
This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market. Brand opportunities and strategy are identified and recommendations for the future offered.
7
Panasonic Corp (Leisure and Entertainment)
Euromonitor Profiles, July 2012
This Company Profile from Euromonitor provides key details and analysis of Panasonic Corp. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the consumer electronics market.
View Summary
Summary
This Company Profile from Euromonitor provides key details and analysis of Panasonic Corp. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the consumer electronics market. Brand opportunities and strategy are identified and recommendations for the future offered.
8
Increase Share (Household Appliances)
Recommended Cases, June 2012
This document, featuring case studies from Fisher & Paykel (New Zealand), Kenwood (Western Europe), Tefal (Europe) and Brita (USA), is a collection of Warc's best case studies on how to increase share in household and appliances.
View Summary
Summary
This document, featuring case studies from Fisher & Paykel (New Zealand), Kenwood (Western Europe), Tefal (Europe) and Brita (USA), is a collection of Warc's best case studies on how to increase share in household and appliances.
9
Increase Sales (Household Appliances)
Recommended Cases, June 2012
Case studies from Tassimo (Canada), Kenwood (Western Europe), Fisher & Paykel (New Zealand) and Panasonic (Malaysia) are featured in this collection of Warc's best case studies on how to increase sales in household and appliances.
View Summary
Summary
Case studies from Tassimo (Canada), Kenwood (Western Europe), Fisher & Paykel (New Zealand) and Panasonic (Malaysia) are featured in this collection of Warc's best case studies on how to increase sales in household and appliances.
10
Gain Customers (Household Appliances)
Recommended Cases, June 2012
Including case studies from Kenwood (Western Europe), Tefal (Europe), Slendertone (UK) and Brita (USA), this is a collection of Warc's best case studies on how to gain customers in household and appliances.
View Summary
Summary
Including case studies from Kenwood (Western Europe), Tefal (Europe), Slendertone (UK) and Brita (USA), this is a collection of Warc's best case studies on how to gain customers in household and appliances.
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Industry sectors
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Batteries, stationery, sundries
Cleaners, detergents, air care
Furnishings and fittings
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Paints, DIY, home improvement
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Toilet paper, kitchen towel
Washing powder, fabric softeners
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