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The future of customer loyalty: Insights from Nectar
Andrea Sophocleous, Event Reports, ADMA Engage, November 2013
This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing.
This event report draws on insights from Nectar, the loyalty card programme, into how the relationship between consumers and brands is changing. In order to retain the trust of shoppers in the digital age, marketers need to emphasise four areas: transparency (particularly regarding data collection and use); added value (ensuring customers get a fair exchange for providing their personal information); control (by allowing shoppers to opt in or out); and trust (building confidence in a company's privacy credentials). While most brands have improved their capabilities in the areas of choice, value and convenience, they also now need to enhance the experience on offer, reflecting the personalised service that shopkeepers provided in the 1950s.
Loyalty marketing: Attracting and retaining customers in difficult times
Euromonitor Strategy Briefings, May 2009
This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at trends in loyalty marketing.
This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at trends in loyalty marketing. There is growing use of co-branded credit cards and ethical consumerism, as retailers and travel companies offer integrated reward schemes and companies incorporate 'green rewards' and carbon offsetting. Greater investment in loyalty programmes is expected as recession deepens in order to retain customers, while the develpoment of new technologies will allow companies to track shopping habits more closely and tailor promotions accordingly.
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Loyalty and reward cards
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Supermarkets and grocery stores
Customer Relationship Management
Customer loyalty schemes
Brands and branding
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