or call us: +1 202 778 0680
Content & Partners
What Our Clients Say
Warc in the News
Write for Warc
Terms & Conditions
Request a Trial
Magazines & Journals
Books & Reports
Do I Subscribe?
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
The latest on 80+ key topics
Media & Channels
Latest industry-focused insights
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
REFINE YOUR RESULTS BY:
Enter a search term:
Government and non-profit
Travel, transport and tourism
Department of Environment
ESOMAR Conference papers
Int. Journal of Market Research
Date: newest first
Date: oldest first
The SME finance monitor: The de facto authority on access to finance conditions in the UK
Shiona Davies and Caroline Ahmed, MRS Awards, Finalist, MRS Awards, December 2013
This article describes the development of the SME Finance Monitor, a measure of UK business access to credit produced by BDRC Continental.
This article describes the development of the SME Finance Monitor, a measure of UK business access to credit produced by BDRC Continental. The monitor uses telephone interviews with SME business owners and financial decision makers to understand finance applications, success, and appetite for growth. Quality is ensured by reviewing the questions asked regularly, checking data meticulously, and maintaining the independence of the report. The report has impacted on government policy, and informed the public and academic debates on issues surrounding business finance.
Southwark Council: Strength in numbers - Helping a council count the uncountable
MRS Awards, Winner, MRS Awards, December 2013
This article describes research by Southwark Council, the UK local authority, which sought to understand 'hidden populations' in the borough that are missed in counting for the national census.
This article describes research by Southwark Council, the UK local authority, which sought to understand 'hidden populations' in the borough that are missed in counting for the national census. The council was concerned that census information may miss large numbers of migrants, and therefore affect provision and access to council services. Immersive ethnographic techniques were used to access difficult to reach populations. The findings from the research have informed developments in council policy areas such as overcrowding, child protection, and exploitation.
Money Advice Service: Money lives – a behavioural understanding of financial capability
Guy Shone, Vanessa Hill, Oliver Sweet, Suzanne Hall, Ella Fryer-Smith, Katrina Leary, Ivo Vlaev and Anthony Elliot, MRS Awards, Finalist, MRS Awards, December 2013
This article describes how the Money Advice Service, a government agency responsible for increasing financial capability in the UK, used ethnographic research to understand financial behaviours.
This article describes how the Money Advice Service, a government agency responsible for increasing financial capability in the UK, used ethnographic research to understand financial behaviours. This approach was used in order to capture unarticulated financial attitudes and motivations. Motivations and life events that affected financial decisions were analysed, with three life events highlighted: starting out, buying a house, and debt. These findings have contributed to the development of a strategic policy framework for financial capability in the UK.
Ofcom: Communications equality for deaf people and those with speech impairments
Neil Samson and Richard Howard, MRS Awards, Finalist, MRS Awards, December 2013
This article describes research by Ofcom, the UK communications industry regulator, which sought to better understand the needs of deaf people and those with speech impairments.
This article describes research by Ofcom, the UK communications industry regulator, which sought to better understand the needs of deaf people and those with speech impairments. Following a pilot group study, affected people were recruited to participate in qualitative interviews. This was followed by a broader quantitative survey. Findings included that the text relay service was slow and did not mimic real conversation closely enough. The research led to the improvement of the organisation's text relay services and new regulations to ensure telephone network providers implement improved text relay services.
Money Advice Service: Improving financial behaviour
Ali Pugh, Luke Perry and Michael Healey, MRS Awards, Finalist, MRS Awards, December 2013
This article explains research by the Money Advice Service, the UK government agency which provides advice for the public, which sought to understand the attitudes towards finances of a defined group of people and how this could be changed.
This article explains research by the Money Advice Service, the UK government agency which provides advice for the public, which sought to understand the attitudes towards finances of a defined group of people and how this could be changed. Focus groups, behavioural diaries, household case studies, customer journeys and further ethnographic methods were used. The insights informed the organisation's strategy at its establishment and continues to be used as a reference point.
Why ditching depth is dangerous: Insights from London into the social factors driving violent extremism
Michael Thompson and Michael McLean, ESOMAR, Qualitative, Valencia, November 2013
This paper discusses the value of qualitative research, using an example of recent work which informed the UK's counter-terrorism strategy.
This paper discusses the value of qualitative research, using an example of recent work which informed the UK's counter-terrorism strategy. Qualitative research is one of the most effective ways of understanding the major issues facing society. However, it is argued that in the race to generate instant insight and to use technological solutions, researchers are at risk of overlooking the fundamental strengths of qualitative approaches - depth of insight and understanding of social context. The research described was undertaken in four London boroughs with the aim of generating understanding of attitudes towards terrorism. Qualitative research methods allowed a depth of understanding of the tensions in people's lives, and led to the development of a series of recommendations for reducing vulnerability to radicalisation.
Creating a sustainable future for MROCs: Preventing the exhaustion of the most promising development of our industry
Anke Bergmans, Jos Vink and Michelle de Laat, ESOMAR, Qualitative, Valencia, November 2013
This paper discusses recruitment methods for Market research Online Communities (MROCs), arguing that by taking a new approach such communities can generate more insights for less investment.
This paper discusses recruitment methods for Market research Online Communities (MROCs), arguing that by taking a new approach such communities can generate more insights for less investment. Researchers are increasingly concerned with the cost-efficiency of MROCs and are seeking to fit in as many MROCs projects as possible. This scenario has led to response wearing out and members dropping out faster than new members can be recruited. A new promising methodology becomes exhausted before it even gets the chance to shine. It is argued that successful communities have the correct balance of 'creators' and 'contributors', with an example of a successful MROC described.
How Transport for London uses social media to keep a city moving
Matthew Carlton, Event Reports, IPA Eff Fest, October 2013
This event report describes how Transport for London (TfL), the local government organisation, uses social media to update people on transport issues.
This event report describes how Transport for London (TfL), the local government organisation, uses social media to update people on transport issues. The organisation's use of social media has allowed it to reduce customer services costs, gain customer insights, and improve its reputation by appearing more 'human'. Social media is a useful way for the organisation to keep people updated with developments on public transport and road traffic in real time. An important part of its approach is to ensure tweets are responded to rapidly - usually within minutes - maximising the value of the service to customers. It has also been found that responding to queries via Twitter takes significantly less time than by email, letter or telephone, reducing costs for the organisation.
Colombian Ministry of Defense: A message of peace
Jay Chiat Strategic Excellence Awards, Honourable Mention, October 2013
This case study describes a campaign by the Colombian Ministry of Defence to promote a demobilisation scheme for guerrilla militias.
This case study describes a campaign by the Colombian Ministry of Defence to promote a demobilisation scheme for guerrilla militias. Three target groups were identified according to their role and position in the hierarchy of the groups, and a comprehensive demobilisation and 'reinsertion' (into society) scheme promoted in different ways to each. The campaign was built during the run-up to Christmas, as this is when the desire to demobilise is greatest. Three groups were then targeted separately - militias, foot soldiers, and commanders. Militias, as city dwellers, were targeted through mass media including television and radio, with messages from former football players. Foot soldiers were targeted with a 'follow the light' message which included billboards with ink that was visible only at night, and shafts of light cast into the sky to guide guerrillas out of the jungle. Commanders represented the greatest challenge as they were more ideologically opposed to the government. Four well known ex-commanders invited commanders to demobilise, accessing the audience through radio, including public address systems placed in the jungle, and followed up by flyers, banners and billboards. During the three months of the campaign 288 guerrillas demobilised, reversing the decrease in demobilisations to steady growth.
Follow2unfollow: using social media to drive social change
Ivan Castano, Event Reports, The Festival of Media LatAm, September 2013
This event report discusses the Follow2unfollow campaign, which sought to reduce crime levels in Puerto Rico by making innovative use of Twitter to change the attitudes and habits of young consumers.
This event report discusses the Follow2unfollow campaign, which sought to reduce crime levels in Puerto Rico by making innovative use of Twitter to change the attitudes and habits of young consumers. More specifically, three inmates in the country were equipped with connected devices so they could make posts discussing the hardships of prison life. Alongside generating considerable levels of earned media coverage, the campaign was boosted by the provision of free ad inventory by several print and broadcast groups. Alongside achieving significant reach, Follow2unfollow drove the desired shift in perspective among the target audience.
YOU ARE IN THE WARC INDEX:
Government and non-profit
Government, social policy
Government and non-profit
Charities and voluntary organisations
The Services (army, police etc)
Types of advertising
Public service, social advertising
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the
Our Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc