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One measurement to rule them all: How Pandora and other companies are attracting media buyers by creating a transparent audience
ARF Experiential Learning, Audience Measurement 7.0, 2012
This paper from Triton Digital covers how Webcast Metrics obtains audience data from internet audio streaming services, which it converts into audience metrics commonly used in the radio advertising industry.
Digital audio broadcasting (DAB). The multimedia future of radio
Andreas Fischer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital 'everywhere radio' technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a small aerial rod aerial.
The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital 'everywhere radio' technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a small aerial rod aerial. Besides excellent transmission quality, new radio programmes and additional data services displayed on a screen will expand existing radio broadcasting by new multimedia forms of mass communication. The DAB system will actually be launched at the Internationale Funkausstellung (IFA) in August 1997 in Berlin.
Researching the market potential of digital audio broadcasting (DAB)
Richard Windle and Peter Menneer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public.
The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of objectives and posed a number of challenges, not least of which was how to communicate the concept to respondents. The approach that was adopted was to use a carefully structured questionnaire that introduced the various features of DAB in stages, identifying their importance to the respondent, interest in acquiring a DAB radio for the car or home and the perceived price premium. The survey provides a rich source of data that identifies: the demographic groups that are most interested in DAB; the key features that are likely to be of most importance (the key 'drivers' for DAB); and the extent to which a common marketing strategy can be applied across Europe and where between-country differences require distinct marketing approaches.
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