Summary
This report presents an overview of some of the major themes from an event organised by newspaper trade body Newsworks, exploring how newspapers can remain relevant and influential in a multi-platform digital age. There was consensus that migrating to a digital world must be embraced; newspapers must serve their audience on multiple devices, in real-time. There is opportunity for newspapers to enhance trust in their brands by leveraging the strength of their journalistic output. It was also noted that editors and journalists will need to learn new skills to ensure their output is of sound provenance. It was widely agreed, for now at least, that paywalls are workable for truly distinctive content only.

Summary
This report from the 2012 Festival of Media Latin America covers a panel discussion on the future of the region’s print media, in which some speakers argued that print must change into a 'haute couture' product with more compelling content and imagery in order to survive. However, the speakers were generally upbeat about print’s future, arguing that it could and would exist alongside digital (citing the example of theatre coexisting with movies). A contributor from The Economist, however, described how the title was experiencing a boost in digital subscriptions, which it prices lower than its print edition to reflect its lower costs of production and distribution.

Summary
A Warc Best Practice paper on measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products. Adspend for the medium is also falling around the world, as are circulations. The paper looks into the strategic value of placing newspaper ads, overs an overview of how ad impressions are measured and points towards future development in the sector.

Summary
Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure. Results reveal that: advertiser pressure is widespread in newspapers; despite economic threats, however, advertisers succeed with their influence attempts relatively infrequently; smaller newspapers do not differ much from larger ones with regard to any forms of advertiser pressure;advertising directors are more permissive in their personal ethical norms for handling advertiser pressure than editors;employees of small newspapers are not much more permissive in their ethical norms than those of large papers; and the amount of economic pressure a newspaper received (but not other forms of pressure such as influence attempts and acquiescence) is positively correlated with the permissiveness of media workers' personal ethical norms.

Summary
This report from the Digital Matters 2011 conference, Singapore, discusses how newspapers and magazines are looking to publish via apps to smartphones and tablets. For example, The Economist app for iPad has been downloaded 1.7 million times, three times the forecast, whilst Bloomberg BusinessWeek's app was downloaded 117,000 times in its first month. The challenge remains, however, to create engaging customer experiences that do more than just flatly interpret a publisher's "analogue" product. Of equal importance is attracting advertisers to these new digital platforms. Several publishers noted that financial brands were the leading adopters in this area.

Summary
Following the New York Times's decision to introduce an online pay-model, this article presents the details and implications of the change. The new metered model is intended to still reach light readers but also earn subscription fees from heavy, loyal users of the service.

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This briefing offers an overview of the history, theories and key trends related to Newspapers. It summarises some of the key studies into the effectiveness of newspaper advertising with relation to placement, reach, topicality and other measures. It highlights key issues for newspaper campaigns including the importance of creating emotionally bonding print executions.

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Geoffrey Precourt, Warc's US editor, reports from IAB and New York's Advertising Week, covering the trends in changing marketing models. Included are talks given by Frank Bennack of Hearst Corp., and its approach to content provision; Robin Domeniconi of The Elle Group and Josh Quittner of Time Inc. who propose media taking a role in ecommerce; Joyce Jenereaux of Detroit Media Partnership who addresses the effect on print newspapers; and Michael Rooney, who speaks on the changes caused at the Wall Street Journal by the recession.

Summary
Senior figures from "traditional" media (including magazines, newspapers, radio, out-of-home and sponsorship) express their thoughts about the realities of operating in an increasingly digital world in this report from Geoffrey Precourt at the Advertising Research Foundation's Audience Measurement 4.0 conference in New York. The speakers covered include Betsy Frank, Time, Inc; Scott McDonald, Condé Nast; Jeffrey Graham, The New York Times; Neil Eddleston, JCDecaux OneWorld/London; Chris Gagen, Posterscope USA; Suzanne Alecia, Out-of-Home Video Advertising Bureau; Jeff Haley, Radio Advertising Bureau; Jeff Eccleston, Sponsorship Research International.

Summary
There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data. Various attempts are being made by American newspaper publishers to secure their future and there has been a greater use of insight research to answer strategic questions which could hold the key to their futures.