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Reponsible drinking: Time for a responsible debate?
Richard Somerville, Josh McBain and Emma Taylor, Credos, March 2011
Alcohol advertising in Britain is constantly under fire, with several well-publicised attacks on the industry.
Alcohol advertising in Britain is constantly under fire, with several well-publicised attacks on the industry. Behind these headlines and calls for action there is apparently a belief that alcohol marketing significantly influences drinking culture in the UK. This underlying premise is critical to the alcohol advertising industry because it drives demands for tighter regulation and greater restrictions. This report reviews the influential European Alcohol and Health Forum (EAHF) Science Group's 2009 report, 'Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people? - A review of longitudinal studies', which claims that there is a correlation between alcohol marketing and youth alcohol consumption. It finds significant limitations in both the relevance of the research examined by the EAHF and also in the validity of the findings, and disputes the EAHF's assertions that 'commercial communications increase the likelihood that adolescents will start to use alcohol and to drink more if they are already using alcohol'.
Alcohol - advertising in the last chance saloon?
Roderick White, Warc Hot topics, March 2004
The marketing of alcohol, both dangerous drug and source of tax revenue, continues to attract critics such as the World Health Organisation.
The marketing of alcohol, both dangerous drug and source of tax revenue, continues to attract critics such as the World Health Organisation. The industry claims that their aim is to influence brand choice and argues that there is no link between advertising and increased alcohol consumption. However, current self-regulatory codes of practice set boundaries which must continue to be closely adhered to if government intervention is to be avoided.
Dispelling the myth: advertising bans and alcohol consumption
John Luik, Monographs, Washington Legal Foundation, 2004
Public policy debates in the U.S. often target advertising when seeking to deal with problems involving health.
Public policy debates in the U.S. often target advertising when seeking to deal with problems involving health. Such has been the case with food, tobacco and alcohol advertising, but these frequent pronouncements about advertising fail in terms of presenting either objective or substantive scientific evidence, much of which actually disputes the arguments frequently put forward regarding the role and influence of advertising.
Advertising in the last chance saloon
Brinsley Dresden, Admap, October 2003, Issue 443, pp. 44-46
Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed.
Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed. He rehearses the arguments against a ban, and reviews existing regulations and codes of conduct, and European experience. He concludes that further restrictions are likely, especially if advertisers keep pushing the boundaries.
Trends in alcohol consumption patterns 1978-1989
John C. Duffy, Warc Exclusive, February 1991
The discussion of public policy related to alcohol use has relied heavily on the school of thought that maintains that a rise or fall in national per capita consumption would automatically lead to a consequent rise or fall in the proportion of heavy drinkers in the population.
The discussion of public policy related to alcohol use has relied heavily on the school of thought that maintains that a rise or fall in national per capita consumption would automatically lead to a consequent rise or fall in the proportion of heavy drinkers in the population. This paper, by John C. Duffy, is based on analysis of TGI data for the period 1978-1989, and follows on from Mary Tuck's 'Alcoholism and Social Policy' (which is included in the Appendix). The analysis challenges the above theory of drinking behaviour in the UK, showing that: the proportion of the population drinking daily was not found to be positively correlated with average per capita consumption; there are sub-groups in the population with different drinking patterns rather than a homogenous 'single population' of drinkers; and the changing pattern of consumption over the ten year period, both in terms of the amount and type of alcoholic beverage consumed, also questions the concept of a 'single population' of drinkers of all types of beverage.
Adlaw: French moves against tobacco and alcohol advertising
Ross Denton, Admap, November 1990
A bill shortly going before the French Senate will prohibit all tobacco and alcohol advertising. The debate so far has disregarded the potential role of advertising in encouraging switching to low-tar brands.
A bill shortly going before the French Senate will prohibit all tobacco and alcohol advertising. The debate so far has disregarded the potential role of advertising in encouraging switching to low-tar brands. The law would discriminate in favour of the established brands of SIETA, the state monopoly, thus breaching EEC Treaty principles. A provision to exempt French wine, after lobbying by the wine-growers, may be open to EC challenge. Together with the proposed EC Directive on tobacco advertising, this law could mean that no tobacco advertising could enter France, even if legal in its member state of origin.
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