Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
The latest on 80+ key topics
Media & Channels
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 90 markets.
International Ad Forecast
Warc's forecasts for adspend in 12 key markets.
Consensus Ad Forecast
Adspend forecast aggregating several sources.
Media Costs Database
Compare costs across media and markets.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Date: newest first
Date: oldest first
Channel 4 – Disarming Britain
Includes video content
Recommended by Warc editors
Warc Word of Mouth Marketing Awards, 2008
Channel 4's Disarming Britain season took an unflinching look at the increasing use of violence and weapons by young people on the nation's streets.
Channel 4's Disarming Britain season took an unflinching look at the increasing use of violence and weapons by young people on the nation's streets. The season featured a number of TV programmes and special online features dealing with the issue of gun and knife crime in the UK to help raise public awareness. Channel 4 was keen to evaluate the impact of the season as its level of success could have major implications for planning and programme making, particularly in the areas of news and current affairs. A 'calibrated engagement scorecard' was created, comprising advanced web analytics, social media monitoring, sentiment analysis, linguistic analysis, ethnography and strategic analysis and recommendations. This revealed precisely how C4's content was discovered, searched for, interacted with, perceived, commented upon, shared and recommended. It also helped to develop better informed strategies for interacting with users and developing future content and campaigns.
YOU ARE IN THE WARC INDEX:
Types of advertising
Public service, social advertising
Types of advertising
Business to business advertising
Classified and recruitment advertising
Global, multinational advertising
Laws and ethics
Government and non-profit
Government, social policy
No. of results per page
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the