Summary
In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands. First, the study provides a quantitative summary of bivariate findings regarding the way consumer-related factors influence store brand success. Second, the authors analyse the moderating effect of market context, product category and data type on store brand success. The resulting analysis suggest that price consciousness, quality consciousness, familiarity with store brands and perceived quality of store brands are the four most important factors that significantly influence consumer behaviour towards store brands. Market context and product category also exert significant moderating effects on the influence of some factors on consumer behaviour towards store brands. On the basis of these findings, this study concludes with a discussion of practical implications and possible directions for future research.

Summary
This research proposes a fixed effects panel data model to study store brand market share. The analysis is performed on the Spanish consumer products market for almost all Nielsen categories, with information about store brands from 1996 to 2000. The results of this research show both determinant variables of the evolution of store brand market share at temporal level (retail stock turnover for a category, manufacturer and retailer concentration, price differential and economic risk, among others) and determinant variables of crosssectional differences in store brand market share (price elasticity of demand and manufacturer brand differentiation, and so on). They reveal the importance of considering time in the analysis of the effect of price differential and economic risk on the store brand market share. Important implications for manufacturers and retailers in the management of their brands are stated.

Summary
Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the situation and the potential of private labels in seven CEE countries (Hungary, Czech Republic, Slovakia, Poland, Lithuania, Latvia, Estonia) and Russia. The results are based on both consumer opinion studies and market dynamics figures.

Summary
This paper demonstrates that branding matters. While this seems to state the obvious, in the context of low involvement categories that are retailer brands strongholds this might be quite provocative. In some low involvement categories, retailer brands volume share is not far from reaching 80% in some European countries. Still data show that for premium brands what really matters is their capacity to offer distinctive yet relevant consumer benefits. Evidence for branding power, even in low involvement categories, could be found in research run independently with consumers and shoppers. This paper calls for a shift of focus from blaming categories for being low involvement to blaming our own limitations in terms of capacity to create strong brands, recognizing the category low involvement difficulty. Brands that would be tempted to mimic retailer brands can only push down the involvement level of their categories degrading category value and ultimately allowing historical price players to win even more easily. Leaving the low involvement categories to retailer brands can easily backfire. This will fuel their capacity to enter later on categories that have higher level of involvement.

Summary
This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for different private label success rates between countries, categories, consumer segments and retailers. Results provide a comprehensive account on whether and why a certain category, and thus its key players, need to worry about retail brands. We show how organizations can use this understanding in developing effective counter strategies, both by improving the consumer equity created by its brands and by effectively cooperating with their new competition, the retailers.

Summary
This paper outlines the current status of private label in Asia and predicts the future of both brands and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the presence of the global retailers.

Summary
This paper addresses the growth of private labels from the perspective of the Middle East and finds the rising equity of private labels in the Middle East and Africa presents the research industry with new opportunities for growth and profitability.

Summary
This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and hypermarkets in the changing equity of private labels.

Summary
This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions received from ESOMAR regarding private labels in Latin America: * What is the role of private labels in your region and how has it changed in the past five years? * What are the factors influencing this change?  What are the characteristics impacting private label spending? * What sectors/categories have been more/less affected by the role of private label? Are there sectors/categories where brands are impervious to the presence of private label? * What are your predictions of the future role of Private Labels?  Are Private Labels the brands of tomorrow? * What is the future of brands that we know today?

Summary
This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.