or call us: +1 202 778 0680
Content & Partners
What Our Clients Say
Warc in the News
Write for Warc
Terms & Conditions
Request a Trial
Magazines & Journals
Books & Reports
Do I Subscribe?
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
The latest on 80+ key topics
Media & Channels
Latest industry-focused insights
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
REFINE YOUR RESULTS BY:
OAAA (US Outdoor)
Date: newest first
Date: oldest first
Not taking M&Ms for granted
The Communications Council, Silver, Australian Effie Awards, 2010
Mars Australia decided to exit the seasonal and fundraising segments of the confectionary market, and to instead concentrate on growing M&M's core range - specifically, medium-sized bags.
Mars Australia decided to exit the seasonal and fundraising segments of the confectionary market, and to instead concentrate on growing M&M's core range - specifically, medium-sized bags. Young adult consumers were targeted for the campaign. The creative highlighted "colourfulness" via the concept of "colour break-up" with all the M&M's in a single pack now a single colour for a limited time. The "break-ups" between M&M's of different colours were dramatised through a 30-second TVC, which was also hosted on the brand's official website and Facebook page. Sales of the medium bag grew 58.7% in the first quarter - a total that includes 25.7% of baseline growth.
Outdoor Advertising Association of America, Outdoor Advertising Effectiveness case study, 1995
Television viewership has undergone tumultuous changes. In 1994 over 30 markets were affected with numerous affiliation changes and major programmes switching networks.
Television viewership has undergone tumultuous changes. In 1994 over 30 markets were affected with numerous affiliation changes and major programmes switching networks. One of the most dramatic programme changes occurred when after 32 years of CBS broadcasting, NFC football switched to FOX broadcasting. The marketing goal was to inform viewers that NFC Football was moving to a different channel, attract new viewers and demonstrate that NFC coverage would be expert, extensive and offer a quality programme.
YOU ARE IN THE WARC INDEX:
TV audience attitudes and behaviour
Cable and satellite TV
Copytesting and pretesting TV
Direct response TV
Product placement on TV
TV advertising breaks and clutter
TV audience size and composition
TV programming and syndication
TV spot lengths and position
Laws and ethics
Attitudes to advertising
Planning and buying
Media behaviour and response effects
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the
Our Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc