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Trinity Mirror, Arena Media and Aviva: Discussing the future of newspapers at Shift 2013
Lena Roland, Event Reports, Newsworks Shift, April 2013
This report presents an overview of some of the major themes from an event organised by newspaper trade body Newsworks, exploring how newspapers can remain relevant and influential in a multi-platform digital age.
This report presents an overview of some of the major themes from an event organised by newspaper trade body Newsworks, exploring how newspapers can remain relevant and influential in a multi-platform digital age. There was consensus that migrating to a digital world must be embraced; newspapers must serve their audience on multiple devices, in real-time. There is opportunity for newspapers to enhance trust in their brands by leveraging the strength of their journalistic output. It was also noted that editors and journalists will need to learn new skills to ensure their output is of sound provenance. It was widely agreed, for now at least, that paywalls are workable for truly distinctive content only.
The future of Latin America's print industry: 'haute couture'
Ivan Castano, Event Reports, Festival of Media Latin America, September 2012
This report from the 2012 Festival of Media Latin America covers a panel discussion on the future of the region’s print media, in which some speakers argued that print must change into a 'haute couture' product with more compelling content and imagery in order to survive.
This report from the 2012 Festival of Media Latin America covers a panel discussion on the future of the region’s print media, in which some speakers argued that print must change into a 'haute couture' product with more compelling content and imagery in order to survive. However, the speakers were generally upbeat about print’s future, arguing that it could and would exist alongside digital (citing the example of theatre coexisting with movies). A contributor from The Economist, however, described how the title was experiencing a boost in digital subscriptions, which it prices lower than its print edition to reflect its lower costs of production and distribution.
Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
Gergely Nyilasy and Leonard N. Reid, Journal of Advertising Research, Vol. 51, No. 3, 2011, pp. 538-551
Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure.
Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure. Results reveal that: advertiser pressure is widespread in newspapers; despite economic threats, however, advertisers succeed with their influence attempts relatively infrequently; smaller newspapers do not differ much from larger ones with regard to any forms of advertiser pressure;advertising directors are more permissive in their personal ethical norms for handling advertiser pressure than editors;employees of small newspapers are not much more permissive in their ethical norms than those of large papers; and the amount of economic pressure a newspaper received (but not other forms of pressure such as influence attempts and acquiescence) is positively correlated with the permissiveness of media workers' personal ethical norms.
Newspaper Publishing (Global Industry Overview)
Gale Global Industry Overviews, 2011
This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
This paper provides an overview of the global newspaper publishing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries. It contains a list of further information sources and reading.
New York Times Metered Model
Norm Johnston, Mindshare, March 2011
Following the New York Times's decision to introduce an online pay-model, this article presents the details and implications of the change.
Following the New York Times's decision to introduce an online pay-model, this article presents the details and implications of the change. The new metered model is intended to still reach light readers but also earn subscription fees from heavy, loyal users of the service.
Digital versus traditional newspapers: influences on perceived substitutability
Carlos Flavián and Raquel Gurrea, International Journal of Market Research, Vol. 51, No. 5, 2009, pp. 635-657
In the newspaper industry there is a growing interest in the analysis of the duality of channels that distribute the latest news.
In the newspaper industry there is a growing interest in the analysis of the duality of channels that distribute the latest news. In this study we identify the main motivations that lead readers to read the press. We also analyse the influence of motivations on the degree of perceived substitutability between digital and traditional newspapers. First, a qualitative study was carried out in order to learn about this particular context of analysis in greater detail. Specifically, we held a focus group and a series of in-depth interviews. These analyses allowed us to identify the four main motivations to read the press: (1) to search for specific information, (2) to get updated news, (3) for leisure reasons, and (4) as a habit. Subsequently, a survey was applied to a representative sample of users and several hypotheses were tested with a binary logistic regression analysis. The results confirm that the motivation to search for updated news influences negatively the perceived degree of substitutability between channels (readers prefer the digital channel when searching for updated news). We also found that reading as entertainment or as habit led readers to consider both channels more ‘substitutable’. These findings suggest that both channels can survive alongside one another, avoiding cannibalistic effects, and that the newspaper industry should recognise the difference of the digital channel by paying more attention to its peculiarities.
Looking Up - A Cautionary Tale
The Futures Company, Yankelovich Economic Edge POV, July 2009
In this article, J Walker Smith uses the fortunes of The Washington Post to caution against brands breaking their promises and in doing so, destroy themselves.
In this article, J Walker Smith uses the fortunes of The Washington Post to caution against brands breaking their promises and in doing so, destroy themselves. Difficult times are presented by a recessionary period and the Post has had to cut costs. In doing so, increasing errors have occurred and have caused growing numbers of readers to complain. An initiative to increase revenue was suggested involved corporate sponsors essentially buying access to reporters; this was immediately met with outrage and was subsequently cancelled and apologised for. Walker Smith describes the move as a marketing idea that broke the promise of the existing brand and in an effort to save the newspaper, risked destroying it.
New print revenue models
Joe Mandese, Admap, March 2009, Issue 503, pp. 8-8
To suggest that newspapers can survive by charging consumers for their online content is like rearranging the deckchairs on the Titanic: it fails to understand the real problem, which is how to get consumers to keep visiting their sites and find new ways to get money from readers other than subscription.
To suggest that newspapers can survive by charging consumers for their online content is like rearranging the deckchairs on the Titanic: it fails to understand the real problem, which is how to get consumers to keep visiting their sites and find new ways to get money from readers other than subscription. After 15 years of free online content, readers will never agree to pay for it. The most obvious solution is selling advertising; unfortunately, they are not able to attract the same advertising budgets online as they could with printed publications. This is mostly because of the legacy of print and online costs per thousand (CPM): online CPMs are cheaper. The gap will close, but only when print CPMs become more efficient. The big opportunity of digital media, that they allow advertisers to reach consumers on a much more targeted, even addressable basis, is still not appreciated by publishers. A few are beginning to look beyond advertising display and embracing new forms of lead generation through their readers.
Recession maybe - but we still need research
Manfred Mareck, Admap, December 2008, Issue 500, pp. 10-10
There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data.
There has been a sizeable decline in newspaper circulation and print advertising revenue and a decrease has also been seen for the first time in web audience data. Various attempts are being made by American newspaper publishers to secure their future and there has been a greater use of insight research to answer strategic questions which could hold the key to their futures.
Innovation and reaction: facing the challenge of mastering disruption
Scott D. Anthony, International Newsmedia Marketing Association, January 2008
Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sector.
Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sector. Such innovation often takes the form of lowering levels of accuracy and quality, but offers advantages through simplicity and accessibility. Newspapers must try and connect with consumers by providing indispensable services which fit into the lives of busy consumers. They must also change their advertising models to help organisations develop brands and build relationships with consumers. Creating a culture of innovation should help in meeting these challenges.
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