or call us: +1 202 778 0680
Content & Partners
What Our Clients Say
Warc in the News
Write for Warc
Terms & Conditions
Request a Trial
Magazines & Journals
Books & Reports
Do I Subscribe?
ALL OF WARC
Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Rankings of the world's most effective agencies, advertisers and brands.
The latest on 80+ key topics
Media & Channels
Latest industry-focused insights
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Review your contact details and public profile.
Choose and review which topics to follow.
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Contact your dedicated Client Services Manager.
Put our research team at your service.
REFINE YOUR RESULTS BY:
Enter a search term:
Business and industrial
Drink and beverage
WPP Atticus Awards
Date: newest first
Date: oldest first
The Deloitte Consumer Products M&A Survey: Feeling the pinch
Deloitte, January 2013
This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.
This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies. The report also gives Deloitte's view of the M&A outlook, future profitability levels and actions to address the changing patterns in consumer behaviour. The report finds that respondents are slightly more optimistic about the outlook for European M&A activity, consumer confidence is expected to continue to be fragile, and some consumer products companies are engaging more directly with consumers via social media.
Facebook and Instagram
Ciarán Norris, Mindshare, April 2012
This brief article looks at the sale of mobile photo-sharing app, Instagram, to Facebook for $1 billion.
This brief article looks at the sale of mobile photo-sharing app, Instagram, to Facebook for $1 billion. With 30 million users, and only two years old, the app had no clear monetisation strategy despite having received $57.5 million in funding. The product is expected to be kept alive as a separate brand, with added development support. The benefit to Facebook is in its mobile offering and it will be a interesting and practical platform for brand communications.
Increase your odds of M&A success with brand architecture (Landor Perspectives 2011)
Martin Bishop, WPP Atticus Awards, Highly Commended, 2011
This article argues that a solid brand architecture plan can improve the chances of success of mergers and acquisitions (M&A) that involve a range of different brands.
This article argues that a solid brand architecture plan can improve the chances of success of mergers and acquisitions (M&A) that involve a range of different brands. It says that the challenges of building value from acquired brands depend on the brand architecture already in place. It discusses the advantages and challenges of brand acquisitions for different types of brand architecture, such as "house of brands" companies (e.g. Procter & Gamble) and "branded houses" companies (e.g. Accenture). The article also provides tips for M&A success, including valuing brands based on the worth to your business and having a transition plan ready to implement as soon as the deal closes.
Growth strategies: Ignore culture and brand fit at your peril
Terry Tyrell, Market Leader, Quarter 4, 2011, pp. 28-30
Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the problem with many mergers and acquisitions.
Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the problem with many mergers and acquisitions. A more prominent role for marketing in the due diligence would help. Some mergers fail spectacularly. Some of those companies struggle to reverse their fortunes but not without substantial cost; while others were simply bad ideas doomed from the outset. One of the primary objectives of any M&A strategy should be to increase brand equity. Vision and communication are at the heart of brand building, which is also at the heart of successful integration. When intercultural differences are ignored during the evaluation and negotiation stages of a merger, integration inevitably fails. Consider the end point at the beginning and have the best goal in mind from the start.
Microsoft and Skype
Norm Johnston, Mindshare, May 2011
Discussion of Microsoft's acquisition of Skype - a service offering online phone calls. It's predicted that Microsoft's strong global ad sales force will be exploring several ways to grow Skype's online advertising revenue.
Discussion of Microsoft's acquisition of Skype - a service offering online phone calls. It's predicted that Microsoft's strong global ad sales force will be exploring several ways to grow Skype's online advertising revenue. The company will also attempt to add Skype features that appeal to social media-hungry youth. Generally, Microsoft's success in building advertising revenue on Skype is predicated on their ability to balance their commercial objectives with their customers' desire to have a good user experience.
Microsoft and Nokia: Help Me, Help You
Marco Botticelli, Mindshare, February 2011
Microsoft and Nokia announced a strategic alliance that will see the two companies come together to create a global ecosystem in the mobile space and will result in Windows Phone becoming the main operating system on Nokia phones.
Microsoft and Nokia announced a strategic alliance that will see the two companies come together to create a global ecosystem in the mobile space and will result in Windows Phone becoming the main operating system on Nokia phones. Nokia has struggled to develop its next generation operating platform, while Microsoft has been successful in launching its Windows 7 phone but lacks the scale that Nokia has. This is intended to regain share in the mobile market lost by both companies to Apple and Google.
M&A: Merged brand clarity
Martin Bishop, Admap, February 2011, pp. 22-25
Brands often suffer after mergers and acquisitions because they are not sufficiently prominent in the deal process.
Brands often suffer after mergers and acquisitions because they are not sufficiently prominent in the deal process. It is vital to develop a robust, well-articulated brand architecture strategy. Make sure your acquisition offer reflects the value of the brand to you and how you will use it once the deal closes. The critical question is what opportunities do you have to build brand value? Forward planning is critical. Have a transition plan ready to implement once the deal closes. The speed and efficiency of brand integration once the deal closes are critical. Acquired brands should not be in limbo for very long.
Brand mergers: A marriage of brand fit
Terry Tyrell, Admap, July/August 2010, pp. 16-17
Mergers run a high risk of failure if the parties involved do not fully understand how the respective brands and cultures will fit together.
Mergers run a high risk of failure if the parties involved do not fully understand how the respective brands and cultures will fit together. Before going ahead, the parties involved must satisfy themselves on certain questions, including: what are the combined drivers of reputation that can add value? How will the new company position itself? Will the acquirer have the majority of the target company's voting stock to acquire complete brand control? And what are the relative brand strengths of the two entities? This should not be damage limitation, but a positive means of creating cohesion and building a competitive advantage.
In brands we trust
Karan Bilimoria, British Brand Group, The 9th Brands Lecture, 2009
Lord Karan Bilimoria, founder of Cobra Beer, addressed the British Brands Group with the history of the Cobra brand.
Lord Karan Bilimoria, founder of Cobra Beer, addressed the British Brands Group with the history of the Cobra brand. This journeys from the original desire to brew a beer that was halfway between lager and ale, through a last minute change in name based on consumer feedback, to significant communication strategies such as the partnership with TV channel, Dave. He considers what makes a brand loved and relates lessons learned through undertaking a joint venture with Molson Coors.
Letter from Geoffrey Precourt: Online ad networks hit bottom as US media deals dry up
Geoffrey Precourt, Warc Exclusive, January 2009
WARC Online's U.S. Editor, Geoffrey Precourt, reports on the publication of the 2009 DeSilva+Phillips M&A Report.
WARC Online's U.S. Editor, Geoffrey Precourt, reports on the publication of the 2009 DeSilva+Phillips M&A Report. The latest annual study from the New York-based media investment banking firm strongly suggests that the investment market for ad networks has bottomed out. In addition, it shows how media M&As in general had fallen off by 27.5 percent compared to the previous two years.
YOU ARE IN THE WARC INDEX:
Mergers and acquisitions
Corporate social responsibility
Role of the marketing function
Growth and expansion
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the
Our Content & Partners
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc