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SENSOA – All about sex
Includes video content
Recommended by Warc editors
Warc Word of Mouth Marketing Awards, 2008
This word of mouth campaign was based on building a new website for SENSOA, an organisation that aimed to provide information to young people about sex and relationships.
This word of mouth campaign was based on building a new website for SENSOA, an organisation that aimed to provide information to young people about sex and relationships. The new 'All About Sex' website aimed to become the main portal for young adults to find out information about all aspects of sex and relationships, and to start a new impetus for SENSOA with this segment. The launch campaign was backed by a viral movie that aimed to be controversial but straightforward, and thus connect with the target audience by communicating in the sort of language they used on a day-to-day basis. The video was embedded on social networking websites such as Facebook and YouTube, with the campaign launch gaining significant amounts of radio, TV and newspaper coverage over the weeks following the release of the video.
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