Summary
A report of Sir Martin Sorrell's speech to the ARF Re:Think conference - and presentation of the Ogilvy Awards. Sir Martin highlights the importance of emerging markets - especially China - to global brands and agencies. Globalisation, once another word for "Americanisation", has radically changed meaning recently. Local knowledge, a respect for regional differences, has become critical to success. Sir Martin also points to changes in the media landscape, with the Google-driven rise of data mining in MR making firms as diverse as Accenture and IBM into viable communications partners. Similarly, in an interconnected world, CSR has moved far beyond "greenwashing" and should now be a crucial component of business plans.

Summary
Twenty characteristics that a good agency (Saatchi) looks for in a client – otherwise they won’t take them on.

Summary
Martin Jones is the owner of AAR, a consultancy that helps advertisers choose and work with all kinds of communication agencies. In this article he provides ten observations for agencies to gain a better understanding of the people they are trying to attract (clients).

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When Schwab came to us, they wanted to say they were a much better alternative to full-service brokers. We won the account with a competitive campaign that showed people thinking about how brokers had screwed up their lives when they should have been doing more important things - like surgery. We tried to analyse what Schwab was about. They had always been about demystifying the investment process.

Summary
The article discusses various agencies' approaches to winning new accounts. Acquiring new business is a good start but many agencies believe the best new client is an old one and consequently by helping clients to succeed, new business often arrives by means of referral.