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Best Buy Co Inc (Retail)
Euromonitor Profiles, April 2012
This Company Profile from Euromonitor provides key details and analysis of Best Buy Co Inc, the owner of brands such as Best Buy, Future Shop and Jiangsu Five Star.
This Company Profile from Euromonitor provides key details and analysis of Best Buy Co Inc, the owner of brands such as Best Buy, Future Shop and Jiangsu Five Star. Included is a strategic evaluation with key facts about the US company and competitive positioning against comparative brands in the retail market. Brand opportunities and strategy are identified and recommendations for the future offered.
How RadioShack lost its core customers – then found them again
Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2011
This report from the ANA's Masters of Marketing convention covers the presentation of RadioShack's CMO, Lee D Applbaum, on the rejuvenation of the 90-year-old electrical retailer.
This report from the ANA's Masters of Marketing convention covers the presentation of RadioShack's CMO, Lee D Applbaum, on the rejuvenation of the 90-year-old electrical retailer. The turnaround began in 2008, when it repositioned as "The Shack" and sought to contemporize its offering and appeal to younger customers by putting an emphasis on the promotion of mobile phones. This had a positive impact on wireless sales but deeper analysis revealed a worrying trend: declining sales of core products (e.g. DIY accessories, power tools and technical products) and a core customer-base (older males) that was disillusioned with its shrinking range. In response, RadioShack asked its core customers what products they wanted and increased its range accordingly. And its 'Great Create' campaign targeted and won back these customers via the technology and popular science press.
Data integration: Maximise media ROI
Henry Eccles, Admap, September 2011, pp. 24-25
The Spanish retailer PC City knew that 4% of its revenue came via online sales and a further 2% through online reservations, but data analytics uncovered a further 10% of total sales coming by way of the 'research online purchase offline' effect: a bigger sales driver than price promotion and TV adspend.
The Spanish retailer PC City knew that 4% of its revenue came via online sales and a further 2% through online reservations, but data analytics uncovered a further 10% of total sales coming by way of the 'research online purchase offline' effect: a bigger sales driver than price promotion and TV adspend. The process made PC City aware not just of the insights that could come from a 'rearview mirror' look at their business, but how the analytics could predict future outcomes. Marketers need to understand the interplay of push and pull that digital data allows them to measure.
Used Computer Equipment Reselling (Emerging Industry Overview)
Gale Emerging Industry Overviews, 2011
This paper provides an overview of the used computer equipment reselling industry, primarily in the United States.
This paper provides an overview of the used computer equipment reselling industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies. It concludes with a brief section about the industry in other countries ('America and the world') as well as a list of further information sources and reading.
Best Buy Realigns Media Mix with Super Bowl TV Investment
Geoffrey Precourt, Event Reports, ANA TV & Everything Video, February 2011
This piece looks at the decision by US electronics retailer Best Buy to boost investment in television advertising by taking a spot during the Super Bowl in 2010.
This piece looks at the decision by US electronics retailer Best Buy to boost investment in television advertising by taking a spot during the Super Bowl in 2010. Based on a presentation to the Association of National Advertisers’ TV and Everything Video conference, the piece looks at the background to the decision – a drop in revenue share – and how Best Buy sought to make the most of the opportunity. The resulting campaign, backed by a number of social media elements, featured rocker Ozzy Osbourne and pop star Justin Bieber, and promoted a gadget buy-back initiative.
Best Buy: American Electronics Retailer Taps into Twitter to Drive Customer Service
Geoffrey Precourt, Event Reports, 4A's Jay Chiat Strategy Festival, October 2010
This report from the 2010 4A's Jay Chiat Strategy Festival in Miami covers the presentation of Crispin Porter + Bogusky's Sara Britol.
This report from the 2010 4A's Jay Chiat Strategy Festival in Miami covers the presentation of Crispin Porter + Bogusky's Sara Britol. She discusses the agency's Twitter-led campaign for the retailer Best Buy, which won a Gold at the Jay Chiat awards. It focuses on the introduction of the store's "Twelpforce", an elite customer service team which assists customers via Twitter.
What is the future of big box electrical retailers?
Richard Jenkings, Warc Exclusive, June 2008
This article, by Richard Jenkings, of Experian Market Planning, explores the current condition of the UK consumer electrical retail market.
This article, by Richard Jenkings, of Experian Market Planning, explores the current condition of the UK consumer electrical retail market. A number of major retailers have vanished from this arena in recent years, and the industry is now dominated by a mixture of major multiples and - increasingly - supermarkets and online retailers such as Amazon. This crowded sector also has to contend with a number of other pressing issues, including the possible impact of the credit crunch, the pressure to keep prices low, and the rapid changes taking place both in technology and consumer behaviour. In this context, it is essential that retailers are able to operate on a vast scale, employ knowledgeable staff, and are prepared to follow fashions as they develop.
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